1000 Units a Day on Amazon

We are back at it again, and this time, we’re zeroing in on something that could very well be the secret sauce to skyrocketing our Amazon sales: crafting a main product image that doesn’t just sit there but actually works hard to boost our click-through rates (CTR). Picture this: among the vast ocean of choices on Amazon, our main image stands as the beacon that says, “Yes, you’ve found exactly what you need.”


The Art of Crafting a Click-Magnet Main Image

Let’s talk about a brand that’s turned this art into science, hitting the sweet spot of selling 1000 units daily of just one SKU. Their winning ticket? Immunity gummies for kids. But here’s the kicker: it’s not just the product that’s impressive, it’s how they present it.

The game changer for them has been the main image—a visual handshake that grabs attention instantly. It’s not only about high resolution but the magic lies in weaving keywords and benefits right into the image. This strategy does wonders in making the product leap off the “digital shelf” and into shoppers’ carts.

And colors? They’re not just there to look pretty. The brand uses vibrant hues that don’t just attract eyeballs but engage them, creating a psychological pull that’s hard for potential customers to resist.


Beyond the Picture: A Symphony of Ads to Elevate CTR

But hey, why stop at images? This brand amplifies its reach with a clever mix of Sponsored Brands and the latest hit in town—vertical video ads. These aren’t just ads; they’re your product’s chance to tell its story, to really show off its flair in a way that static images just can’t match.

A/B Testing: The Unsung Hero of Optimization

And just when you think they’ve nailed it, they double down on perfection through A/B testing. This isn’t about guessing what works; it’s about knowing. Through relentless testing, they’ve fine-tuned their approach, ensuring every element, from the color scheme to the angle of the product shot, is dialed in for maximum engagement.


Now, It’s Your Spotlight

Got me thinking—what’s your story? Have you dabbled in the dark arts of main image optimization or ventured into the dynamic world of Amazon ads? Or maybe you’re just at the starting line, wondering how to kick things off with A/B testing.

If you’re itching for a deep dive into how you can make your products not just visible but irresistible on Amazon, let’s chat. Our team’s on standby, ready to explore, strategize, and polish your listings into the shining stars they’re meant to be.

Wrapping this up, remember, on the bustling streets of Amazon, grabbing attention is an art and a science. With the right visuals and a strategic ad play, you’re not just in the game; you’re playing to win.

Can’t wait to see where your products go from here!

P.S. In the ever-competitive Amazon marketplace, standing out is about more than just showing up. It’s about making a statement, loud and clear. Let’s make yours unforgettable.

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Krystel Borg

Krystel possesses a unique expertise in transforming company sales, thanks to her knack for devising strategic blueprints and fostering high-performing teams. Throughout her career, she’s been at the helm of businesses that have burgeoned from mere startups to eight-figure giants. She boasts two notable exits in the CPG sector, with one being the acclaimed Swander Pace Private Equity Group.
Her profound understanding of product-centric ventures spans the entire lifecycle—from conceptualizing brands to overseeing logistics, supply chain management, and devising robust digital marketing initiatives. One of Krystel’s standout accomplishments in sales is her tenure with QVC, where she not only celebrated over 100 on-air appearances but also clinched a nomination for their coveted “Rising Star” award, sharing the limelight with industry titans like Sephora.
With a proven track record of scaling startups to monumental heights—like achieving $1.5M in revenue within a year and subsequently doubling it—and salvaging firms from deficits to enjoy $1.8M profits, Krystel’s prowess is undeniable. She masterfully steered a company to emerge as an unrivaled leader in its sector by multiplying its sales from $4M to $18M in half a decade.
In recent years, Krystel has channeled her vast experience into mentoring, playing pivotal roles as a consultant or board member to embolden fellow entrepreneurs. Her versatility is further accentuated by her engagements across diverse industries

Navin Williams

With 11 years of leadership experience in Business Management, Navin Williams has consistently delivered transformative results. His leadership has championed small businesses on their path to accelerated growth, steered large enterprises towards a surge in efficiency by up to 40%, and provided strategic direction to e-commerce companies navigating the dynamic digital marketplace.
His toolkit of expertise encompasses spearheading organizational transformations, enhancing business agility, and driving process efficiency across a spectrum of domains and frameworks, with a particular emphasis on Lean principles. Understanding the unique challenges and opportunities presented by both brick-and-mortar operations and digital storefronts, Navin is adept at crafting strategies that align with specific business objectives.
His commitment to rigorous reporting ensures transparency and data-driven decision-making, solidifying his reputation as a versatile and results-driven business leader.

Jane Sampson

Jane Sampson boasts over 15 years in the Apparel & Home Fashions sector. Throughout her career, she’s demonstrated a depth of knowledge in areas like Design, Product Development, Global Sourcing, and Market Research. Her business acumen is backed by a proven record in Procurement, Business Planning, and Sales.
Central to Jane’s professional journey is JANEEN HOME LLC. This company, under her leadership, specializes in introducing new textures, designs, and prints for bedding and soft home lines. Her brand’s presence is felt in prominent retailers such as Macy’s, Ross Stores, Hobby Lobby, Bealls, and Belk.
Beyond her corporate achievements, Jane shares her industry insights as an Adjunct Professor at Baylor University. She remains committed to fostering growth and nurturing future talents, ensuring they’re equipped for success in the dynamic world of Apparel & Home Fashions.

Archana Reddy Williams

From the corporate world to the dynamic world of Amazon, Archana’s journey has been nothing short of transformative. As a seasoned management consultant, corporate leader, and a 7-figure Amazon seller, she founded CartKaboom with a vision to demystify the Amazon maze for brands.
What drives Archana? Her passion for ensuring every brand gets a fair shot at success on Amazon. CartKaboom works tirelessly as a partner, acting as a true extension of brands, ensuring they shine in the Amazon marketplace. While she cherishes working with all types of businesses, Archana’s heart holds a special place for family-owned and women-led brands. Drawing from a wealth of firsthand insights and tailored strategies, she’s had the honour of propelling many of these businesses to 7+ figure successes on Amazon.
At the heart of CartKaboom, it’s not just about metrics. Archana delves deep into a brand’s narrative and core values, designing Amazon-focused strategies that amplify their presence. From listing enhancements and keyword optimization to effective advertising campaigns, Archana ensures that brands don’t just survive, but thrive in this ecommerce behemoth. Outside the world of ecommerce, Archana is active in real estate. As an Accredited Real Estate Investor and a CRE General Partner, she oversees diverse commercial real estate ventures, bringing the same dedication and business acumen to this vertical.
At the core of it all, Archana’s faith in God and her family remain her pillars. She resides in Dallas, Texas with her husband and three kids. For relaxation and fun, she enjoys travelling, hiking, and exploring nature, seeing it as a reflection of God’s beauty. She’s also active in local church initiatives, emphasising community growth and unity.