Amazon Reports: The Essentials for Boosting Your Biz

Amazon provides a wealth of data at your fingertips, allowing you to make smarter decisions and drive better results. With the right Amazon Seller Reports, you can gain valuable insights into sales, customer service, and more. This can help you to identify problem areas, adjust prices and promotions, optimize inventory levels, and increase customer satisfaction.
In this blog post, we will discuss the top ten Amazon Seller Reports that can help you maximize your profits. We will cover their purpose, what they measure, how they can be used to benefit your business growth strategy. From understanding sales trends to adjusting pricing strategies, these reports will give you the data needed to make informed decisions and get ahead of competition in the marketplace.

Overview of Amazon Reports

Have you been wondering how to get a better handle on the performance of your business? Amazon Reports are a great way to quickly measure the impact of your sales, inventory and pricing decisions—and to plan for future growth.
As an Amazon seller, you have access to a wide range of reports that can provide critical insights into the success of your business. By gaining an understanding of these 10 essential reports, you’ll be able to quickly assess the health of your business and put plans in place for maximum growth:
  • Performance Dashboard: This report provides an overview of your sales performance with data including inventory levels, order revenue, customer reviews and more.
  • Performance by SKU: This report provides performance breakdowns for individual products as well as insights on price variations across different product categories.
  • Keywords Performance Report: This report enables you to gain visibility into how customers find your products through keyword searches.
  • Sales Trends Report: This report offers a quick view into trends such as seasonal sales spikes, product launches, and promotions over different marketing channels.
  • Promotions Performance and Report: This report helps you track coupons and discounts performance on various channels such as email campaigns or social media platforms.
  • Refunds & Reimbursements Report: This report gives you insight into refunds and reimbursements from customers due to returns, returns without replacements and more.
  • Inventory Health Report: This report allows you to monitor stock levels across all selling channels in order to optimize inventory levels and prevent overstock or under-stock situations.
  • The Best Reports for Tracking Performance

    The world of Amazon is competitive, so it’s important to stay on top of your store’s performance. To help you do this, there are several reports that can provide insights into different parts of your business. Here are the top 10 Amazon seller reports you should use to boost your business growth:
  • Revenue Reports: This report shows how much revenue your business has earned in a given period of time, allowing you to track and compare different periods.
  • Purchase Reports: This report shows how many items have been purchased from your store, both in number and cost.
  • Impressions Reports: This report gives you insight into how many people are seeing your ads on Amazon and which products are performing the best or worst with regards to impressions.
  • Conversion Reports: This report tells you how many people have clicked through from an ad or product page and converted into a purchase.
  • Refunds Reports: This report provides details about the refunds that have been processed on products purchased through your store.
  • Listing Quality Reports: This report shows any potential issues with product listings, such as incorrect description or missing images, which can lead to poor customer experience and lower sales numbers for each listing.
  • Customer Reviews Reports: This report will help you understand and manage customer feedback on specific products by giving a detailed overview of all reviews left by customers on each product in your store.
  • Listing Performance Reports: This report provides a data-driven view of how well each individual listing is performing in terms of traffic, sales and conversion rates over time
  • Conclusion

    CartKaboom, as an Amazon brand management agency, has expertise in leveraging these reports to benefit their clients. They analyze the data to identify trends, patterns, and opportunities for optimization. For example, they can use the Search Term Report to identify relevant keywords for advertising campaigns and optimize product listings. CartKaboom’s ability to leverage Amazon reports for client benefit is a valuable service that can help Amazon sellers optimize their business and drive growth.
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    Krystel Borg

    Krystel possesses a unique expertise in transforming company sales, thanks to her knack for devising strategic blueprints and fostering high-performing teams. Throughout her career, she’s been at the helm of businesses that have burgeoned from mere startups to eight-figure giants. She boasts two notable exits in the CPG sector, with one being the acclaimed Swander Pace Private Equity Group.
    Her profound understanding of product-centric ventures spans the entire lifecycle—from conceptualizing brands to overseeing logistics, supply chain management, and devising robust digital marketing initiatives. One of Krystel’s standout accomplishments in sales is her tenure with QVC, where she not only celebrated over 100 on-air appearances but also clinched a nomination for their coveted “Rising Star” award, sharing the limelight with industry titans like Sephora.
    With a proven track record of scaling startups to monumental heights—like achieving $1.5M in revenue within a year and subsequently doubling it—and salvaging firms from deficits to enjoy $1.8M profits, Krystel’s prowess is undeniable. She masterfully steered a company to emerge as an unrivaled leader in its sector by multiplying its sales from $4M to $18M in half a decade.
    In recent years, Krystel has channeled her vast experience into mentoring, playing pivotal roles as a consultant or board member to embolden fellow entrepreneurs. Her versatility is further accentuated by her engagements across diverse industries

    Navin Williams

    With 11 years of leadership experience in Business Management, Navin Williams has consistently delivered transformative results. His leadership has championed small businesses on their path to accelerated growth, steered large enterprises towards a surge in efficiency by up to 40%, and provided strategic direction to e-commerce companies navigating the dynamic digital marketplace.
    His toolkit of expertise encompasses spearheading organizational transformations, enhancing business agility, and driving process efficiency across a spectrum of domains and frameworks, with a particular emphasis on Lean principles. Understanding the unique challenges and opportunities presented by both brick-and-mortar operations and digital storefronts, Navin is adept at crafting strategies that align with specific business objectives.
    His commitment to rigorous reporting ensures transparency and data-driven decision-making, solidifying his reputation as a versatile and results-driven business leader.

    Jane Sampson

    Jane Sampson boasts over 15 years in the Apparel & Home Fashions sector. Throughout her career, she’s demonstrated a depth of knowledge in areas like Design, Product Development, Global Sourcing, and Market Research. Her business acumen is backed by a proven record in Procurement, Business Planning, and Sales.
    Central to Jane’s professional journey is JANEEN HOME LLC. This company, under her leadership, specializes in introducing new textures, designs, and prints for bedding and soft home lines. Her brand’s presence is felt in prominent retailers such as Macy’s, Ross Stores, Hobby Lobby, Bealls, and Belk.
    Beyond her corporate achievements, Jane shares her industry insights as an Adjunct Professor at Baylor University. She remains committed to fostering growth and nurturing future talents, ensuring they’re equipped for success in the dynamic world of Apparel & Home Fashions.

    Archana Reddy Williams

    From the corporate world to the dynamic world of Amazon, Archana’s journey has been nothing short of transformative. As a seasoned management consultant, corporate leader, and a 7-figure Amazon seller, she founded CartKaboom with a vision to demystify the Amazon maze for brands.
    What drives Archana? Her passion for ensuring every brand gets a fair shot at success on Amazon. CartKaboom works tirelessly as a partner, acting as a true extension of brands, ensuring they shine in the Amazon marketplace. While she cherishes working with all types of businesses, Archana’s heart holds a special place for family-owned and women-led brands. Drawing from a wealth of firsthand insights and tailored strategies, she’s had the honour of propelling many of these businesses to 7+ figure successes on Amazon.
    At the heart of CartKaboom, it’s not just about metrics. Archana delves deep into a brand’s narrative and core values, designing Amazon-focused strategies that amplify their presence. From listing enhancements and keyword optimization to effective advertising campaigns, Archana ensures that brands don’t just survive, but thrive in this ecommerce behemoth. Outside the world of ecommerce, Archana is active in real estate. As an Accredited Real Estate Investor and a CRE General Partner, she oversees diverse commercial real estate ventures, bringing the same dedication and business acumen to this vertical.
    At the core of it all, Archana’s faith in God and her family remain her pillars. She resides in Dallas, Texas with her husband and three kids. For relaxation and fun, she enjoys travelling, hiking, and exploring nature, seeing it as a reflection of God’s beauty. She’s also active in local church initiatives, emphasising community growth and unity.