CPG Startups: Now Is the Perfect Time to Sell on Amazon

Are you a CPG startup looking for a new avenue to reach more consumers? If so, now is the perfect time to sell on Amazon.
With over 310 million active customers worldwide and growing every day, Amazon has become one of the largest e-commerce platforms in the world. It’s not just individuals who are buying from Amazon – businesses are too. CPG startups can benefit greatly from selling their products on the platform.
Not only does Amazon give you an easy and convenient way to reach millions of customers, but it also offers features such as targeted ad campaigns and analytics, giving you greater insight into customer behavior and helping you to understand your customer better. Selling on Amazon can also help build your brand recognition and increase sales.
So if you’re a CPG startup looking for a new way to sell your products, now is the perfect time to get started with Amazon. This article provides an overview of what selling on Amazon looks like and outlines the advantages it brings.

Understanding Amazon’s CPG Platform

With the e-commerce industry growing at an unprecedented rate, Amazon is one of the top platforms for companies looking to sell their consumer packaged goods (CPG). As a global provider of products ranging from apparel to electronics, Amazon boasts a wide range of services tailored specifically for CPG brands.
In addition to a number of powerful tools and features, such as Amazon FBA/ FBM and MCF, Amazon offers its own marketplace for CPG companies to share their products with potential customers around the world. By joining the Amazon Platform, CPG brands can leverage the platform’s reach and visibility, allowing them to stand out from their competition and reach more customers than ever before.
Furthermore, with Amazon’s dedicated team of experts available to provide guidance on advertising strategies, product details, and operations management, sellers can maximize their success on the platform. With over 2 billion active users globally—and counting—now is the perfect time for CPG startups to take advantage of this expansive platform.

Preparing Your Brand to Launch on Amazon

When it comes to selling your CPG startup’s products on Amazon, there are a few things to consider first. To maximize your chances of success, you’ll want to make sure your product is “Amazon ready.”
What exactly does this mean? It means you need to take the time to properly package your products so that they can be shipped safely and efficiently. Additionally, you should think about how you will maintain a consistent look for your brand across all Amazon platforms. You may need to work with a web developer or graphic designer who can help you create a cohesive design for any images and messaging associated with your product listings.
Finally, before launching on Amazon, set the foundation for success by completing the necessary paperwork and legal documents required. This includes registering your business in all states where Amazon collects tax and making sure that each product is labeled correctly with all ingredients listed and any other required warnings or disclaimers included.
Preparing in advance will save you time and hassle down the line as well as giving you access to more potential buyers on Amazon than ever before.

Setting Prices and Promotions on Amazon

Setting prices and promotions on Amazon can seem overwhelming, but with the right guidance, it doesn’t have to be. There are several strategies you can utilize to get the most out of your Amazon presence.

Competitive Pricing Strategies

The emphasis on competitive pricing is one of the key benefits that come along with selling on Amazon. You can use an automated repricing tool to let Amazon do the work for you when it comes to setting your prices against competitors. This tool helps to monitor competitor prices and set yours accordingly, allowing for a more comprehensive view of what’s happening in your market.

Promotional Pricing Strategies

Amazon offers promotional options that can be used by sellers in both short-term (limited time) and long-term (extended discounts) strategies. It’s important to research these promotional discounts before using them in order to ensure they are working in your favor. Additionally, you should consider aligning promotions with peak sales periods or special events in order to maximize their impact.
By taking advantage of competitive and promotional pricing strategies, you can ensure you are always offering the best possible deal on your items while maximizing profitability.

Crafting an Engaging Amazon Product Page

Creating an engaging Amazon product page is key to the success of your CPG startup. With an effective product page, you can attract customers and get them excited about your product. Your Amazon product page should capture the attention of shoppers and quickly explain the benefits of your product. Here are some tips for crafting a great product page:

Write a Clear Description

Write a clear, concise description that clearly explains your product’s key features and benefits. This will help customers understand why they should buy it.

Include High-Quality Images

High-quality images are essential for capturing the attention of shoppers and helping them visualize how the product looks. Be sure to include multiple images for different angles if possible.

Utilize Customer Reviews

Encourage happy customers to leave honest reviews on your Amazon page so potential customers can get insight into what they can expect when using your product. Positive reviews also help to increase perceived trustworthiness of your brand among potential buyers.
By creating an enticing Amazon product page, you can drive more sales and grow your CPG startup—now is the perfect time to capitalize on this opportunity!

Strategies to Stand Out Among Competitors

Now that you’ve decided that selling on Amazon is the right choice for your CPG startup, it’s time to look at how to stand out among competitors.

Leverage Amazon Advertising

Amazon Advertising offers many opportunities for CPG sellers. With access to over 310 million monthly active Amazon customers, you can increase visibility and sales using the platform’s keyword-targeted ad campaigns and automated campaigns.

Take Advantage of Amazon Prime Membership Benefits

Amazon Prime membership benefits such as free two-day shipping and exclusive deals make it easier for CPG startups to attract shoppers looking for convenience. Consider taking advantage of Prime membership benefits by offering special deals or discounts for Prime members.

Focus on Customer Experience

Creating a seamless customer experience is essential when selling on Amazon, particularly if you want to stand out from the competition. Invest in resources that provide the best possible customer experience, such as user-friendly product pages, clear product descriptions, and quick fulfillment. Additionally, provide helpful customer service by responding promptly to customers’ inquiries or complaints about your products.

Utilizing Amazon Ads to Generate Sales

With the rise of eCommerce, CPG startups now have a unique opportunity to reach consumers through an online platform like Amazon. By utilizing Amazon Ads, you can generate sales and increase the visibility of your products to potential customers.
Amazon Ads allows you to create ads that target specific audiences with customized messaging and visuals. You can also use tools like keyword optimization, detailed product reports, and automated bidding to maximize your ad performance.
Amazon Ads is also cost-effective – it is much cheaper than traditional advertising methods such as print or broadcast advertising. You are only charged when someone engages with your ad, increasing the chances of your investment paying off. Moreover, using Amazon Ads allows you to keep up with the latest trends in the industry and stay ahead of your competitors.
Finally, by utilizing Amazon Ads’ reporting features, you can track key performance indicators such as impressions, clicks and conversions. This will allow you to gain valuable insights into your audience’s behavior and identify areas for improvement.
So if you’re a CPG startup looking for ways to increase sales and visibility for your products, now is the perfect time to start selling on Amazon – and leveraging their powerful set of advertising tools.


In today’s e-commerce landscape, CPG startups have the potential to capitalize on Amazon’s unparalleled growth and consumer demand for convenience. To achieve success, careful planning, strategic marketing, and a laser-focus on driving results are essential. As consumer attention spans continue to decrease, early movers are rewarded by Amazon’s powerful algorithms. By leveraging Amazon’s platform, startups have the opportunity to scale their business quickly and effectively. With CartKaboom’s expertise in Amazon brand management, startups can receive expert guidance and support to navigate the platform successfully and maximize their potential for growth. Therefore, if you’re a CPG startup seeking to jumpstart your business, now is the time to take advantage of Amazon’s potential and utilize the services of CartKaboom
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Krystel Borg

Krystel possesses a unique expertise in transforming company sales, thanks to her knack for devising strategic blueprints and fostering high-performing teams. Throughout her career, she’s been at the helm of businesses that have burgeoned from mere startups to eight-figure giants. She boasts two notable exits in the CPG sector, with one being the acclaimed Swander Pace Private Equity Group.
Her profound understanding of product-centric ventures spans the entire lifecycle—from conceptualizing brands to overseeing logistics, supply chain management, and devising robust digital marketing initiatives. One of Krystel’s standout accomplishments in sales is her tenure with QVC, where she not only celebrated over 100 on-air appearances but also clinched a nomination for their coveted “Rising Star” award, sharing the limelight with industry titans like Sephora.
With a proven track record of scaling startups to monumental heights—like achieving $1.5M in revenue within a year and subsequently doubling it—and salvaging firms from deficits to enjoy $1.8M profits, Krystel’s prowess is undeniable. She masterfully steered a company to emerge as an unrivaled leader in its sector by multiplying its sales from $4M to $18M in half a decade.
In recent years, Krystel has channeled her vast experience into mentoring, playing pivotal roles as a consultant or board member to embolden fellow entrepreneurs. Her versatility is further accentuated by her engagements across diverse industries

Navin Williams

With 11 years of leadership experience in Business Management, Navin Williams has consistently delivered transformative results. His leadership has championed small businesses on their path to accelerated growth, steered large enterprises towards a surge in efficiency by up to 40%, and provided strategic direction to e-commerce companies navigating the dynamic digital marketplace.
His toolkit of expertise encompasses spearheading organizational transformations, enhancing business agility, and driving process efficiency across a spectrum of domains and frameworks, with a particular emphasis on Lean principles. Understanding the unique challenges and opportunities presented by both brick-and-mortar operations and digital storefronts, Navin is adept at crafting strategies that align with specific business objectives.
His commitment to rigorous reporting ensures transparency and data-driven decision-making, solidifying his reputation as a versatile and results-driven business leader.

Jane Sampson

Jane Sampson boasts over 15 years in the Apparel & Home Fashions sector. Throughout her career, she’s demonstrated a depth of knowledge in areas like Design, Product Development, Global Sourcing, and Market Research. Her business acumen is backed by a proven record in Procurement, Business Planning, and Sales.
Central to Jane’s professional journey is JANEEN HOME LLC. This company, under her leadership, specializes in introducing new textures, designs, and prints for bedding and soft home lines. Her brand’s presence is felt in prominent retailers such as Macy’s, Ross Stores, Hobby Lobby, Bealls, and Belk.
Beyond her corporate achievements, Jane shares her industry insights as an Adjunct Professor at Baylor University. She remains committed to fostering growth and nurturing future talents, ensuring they’re equipped for success in the dynamic world of Apparel & Home Fashions.

Archana Reddy Williams

From the corporate world to the dynamic world of Amazon, Archana’s journey has been nothing short of transformative. As a seasoned management consultant, corporate leader, and a 7-figure Amazon seller, she founded CartKaboom with a vision to demystify the Amazon maze for brands.
What drives Archana? Her passion for ensuring every brand gets a fair shot at success on Amazon. CartKaboom works tirelessly as a partner, acting as a true extension of brands, ensuring they shine in the Amazon marketplace. While she cherishes working with all types of businesses, Archana’s heart holds a special place for family-owned and women-led brands. Drawing from a wealth of firsthand insights and tailored strategies, she’s had the honour of propelling many of these businesses to 7+ figure successes on Amazon.
At the heart of CartKaboom, it’s not just about metrics. Archana delves deep into a brand’s narrative and core values, designing Amazon-focused strategies that amplify their presence. From listing enhancements and keyword optimization to effective advertising campaigns, Archana ensures that brands don’t just survive, but thrive in this ecommerce behemoth. Outside the world of ecommerce, Archana is active in real estate. As an Accredited Real Estate Investor and a CRE General Partner, she oversees diverse commercial real estate ventures, bringing the same dedication and business acumen to this vertical.
At the core of it all, Archana’s faith in God and her family remain her pillars. She resides in Dallas, Texas with her husband and three kids. For relaxation and fun, she enjoys travelling, hiking, and exploring nature, seeing it as a reflection of God’s beauty. She’s also active in local church initiatives, emphasising community growth and unity.