Don’t Fall for It: Amazon Selling Coach Scams

In this blog post, we’ll look at the dangers of falling for an Amazon Selling Coach scam. We’ll explain why you should use caution when dealing with any “coach” or expert service that claims to help you succeed on Amazon. Most importantly, we’ll provide tips on how to find a legitimate Amazon Selling Coach and differentiate the scammers from the real deal.

What Is Amazon Selling Coach?

Amazon Selling Coach is a program designed to help sellers increase their profits on Amazon. It’s run by Amazon, and it’s free. This sounds great, right? Unfortunately, what you don’t know is that you might be falling for a scam. Behind the smokescreen of Amazon Selling Coach are so-called “coaches” who are actually scammers. They offer expensive coaching programs that promise to teach sellers how to make money on Amazon but often fail to deliver results.
These “coaches” take advantage of sellers by charging exorbitant fees for services like:
  • Step-by-step tutorials
  • Listing optimization tips
  • Marketing hacks
  • Secrets for finding profitable products
Thus, Amazon Selling Coaches may look authoritative and reliable, but in reality they might be nothing more than shady con artists eager to part you with your hard-earned cash in return for empty promises.

Warning Signs of an Amazon Selling Coach Scam

Unfortunately, not all Amazon Selling Coaches are legitimate. Scammers may pose as experienced sellers or professionals to get your money without delivering anything in return. To avoid being taken advantage of, it’s important to look out for warning signs. Some common red flags of a scam include:
  • An online profile that lacks information or is mostly anonymous
  • Hiding behind a corporate name instead of a person’s name
  • Unclear or unavailable contact information
  • Unrealistic promises and guarantees that sound “too good to be true”
  • Requests for payment up-front with no way to verify credentials.
If you come across any of these signs when looking for an Amazon Selling Coach, don’t be afraid to look elsewhere for help and guidance. It’s important to ensure the person you’re working with is knowledgeable and experienced—and trustworthy—to ensure that your investment pays off in the long run!

What to Look for When Choosing a Genuine Amazon Selling Coach

When looking to hire an Amazon Selling Coach, it’s important to do your research and make sure you’re getting the best advice possible. Here are a few things to look for when selecting an Amazon Selling Coach:

Professional Credibility

Make sure the coach has a track record of success with Amazon selling. Ask them for credentials, such as references from previous clients. Find out how long they have been working in this space and what kind of experience they bring to the table.

Up-to-date Strategies

Amazon is constantly evolving its processes and regulations, so you want to make sure your coach stays up to date on all of the latest news and trends. They should be able to explain current best practices in detail and be able to provide you with actionable advice on how to take advantage of these new developments.

Knowledgeable Support Staff

It is important that your Amazon Selling Coach has knowledgeable support staff that can help field questions, provide guidance, and stay on top of any changes or issues that may arise during the coaching process.
The support staff should be readily available via phone or email during regular business hours. By doing your due diligence and taking these key points into consideration when choosing your Amazon Selling Coach, you can rest assured knowing you are in good hands with someone who will provide you with the best advice possible for maximum success within the Amazon marketplace.

Research, Research and More Research

Don’t make the mistake of trusting the word of any Amazon Selling Coach without doing your own due diligence. Researching and verifying claims is a critical part of avoiding scams.

Verify Credentials

When it comes to any claims made by Amazon Selling Coaches, verify their credentials. Check to see if they have a history of success, both with selling on Amazon, and as an instructor or coach. You should also ensure that the person has been certified as a coach by Amazon itself.

Ask Questions

Asking questions is one of the best ways to get to know the person behind any Amazon Selling Coach program. Even if they have impressive credentials, make sure you ask questions about their training experience and their methodology for helping sellers succeed on Amazon. Make sure you also read customer reviews and check online forums for feedback from other sellers who have worked with them in the past – this can help you get an idea of whether or not a particular Amazon Selling Coach is trustworthy. By doing your research and asking questions, you can be sure that you’re making an informed decision when it comes to trusting any Amazon Selling Coach’s advice.

Why These Scams Exist and How to Avoid Them

It’s easy to understand why Amazon Selling Coach scams exist – they offer a promise of effortless success without any real work. Unfortunately, these promises are just too good to be true.
Part of the problem is that people generally believe that anyone can become a successful Amazon seller with minimal effort. This misconception leads them to trust so-called “experts” who are more than happy to take their money in exchange for nothing but empty promises and outdated information.
Fortunately, there are ways to identify these scams and avoid becoming a victim:
  1. Legitimate Amazon Selling Coaches will never guarantee results. If you come across someone offering guaranteed success, it may be best to look elsewhere.
  2. Ask if the coach has a proven track record of success and references from previous clients who have had success in selling on Amazon.
  3. Review any materials or services provided by the coach carefully before signing up for any courses or consultations.
  4. Look for online reviews and do your own research on the coach by checking websites such as Trustpilot or the Better Business Bureau.
  5. Be wary of any expensive fees charged up front before you can see what you’re getting in return – this could be an indicator of a scam!


The bottom line is that, when it comes to becoming successful sellers on Amazon, true success is not achieved through shortcuts or get-rich-quick schemes. Building a successful Amazon business requires hard work, dedication, and a thorough understanding of the Amazon platform and the rules of success therein. If a so-called ‘Amazon Selling Coach’ is promising quick results without putting in the proper effort, they are likely not to be trusted. Your best bet is to do your own research, reach out to other successful sellers, and utilize Amazon’s own resources and educational content in order to become a successful seller.
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Krystel Borg

Krystel possesses a unique expertise in transforming company sales, thanks to her knack for devising strategic blueprints and fostering high-performing teams. Throughout her career, she’s been at the helm of businesses that have burgeoned from mere startups to eight-figure giants. She boasts two notable exits in the CPG sector, with one being the acclaimed Swander Pace Private Equity Group.
Her profound understanding of product-centric ventures spans the entire lifecycle—from conceptualizing brands to overseeing logistics, supply chain management, and devising robust digital marketing initiatives. One of Krystel’s standout accomplishments in sales is her tenure with QVC, where she not only celebrated over 100 on-air appearances but also clinched a nomination for their coveted “Rising Star” award, sharing the limelight with industry titans like Sephora.
With a proven track record of scaling startups to monumental heights—like achieving $1.5M in revenue within a year and subsequently doubling it—and salvaging firms from deficits to enjoy $1.8M profits, Krystel’s prowess is undeniable. She masterfully steered a company to emerge as an unrivaled leader in its sector by multiplying its sales from $4M to $18M in half a decade.
In recent years, Krystel has channeled her vast experience into mentoring, playing pivotal roles as a consultant or board member to embolden fellow entrepreneurs. Her versatility is further accentuated by her engagements across diverse industries

Navin Williams

With 11 years of leadership experience in Business Management, Navin Williams has consistently delivered transformative results. His leadership has championed small businesses on their path to accelerated growth, steered large enterprises towards a surge in efficiency by up to 40%, and provided strategic direction to e-commerce companies navigating the dynamic digital marketplace.
His toolkit of expertise encompasses spearheading organizational transformations, enhancing business agility, and driving process efficiency across a spectrum of domains and frameworks, with a particular emphasis on Lean principles. Understanding the unique challenges and opportunities presented by both brick-and-mortar operations and digital storefronts, Navin is adept at crafting strategies that align with specific business objectives.
His commitment to rigorous reporting ensures transparency and data-driven decision-making, solidifying his reputation as a versatile and results-driven business leader.

Jane Sampson

Jane Sampson boasts over 15 years in the Apparel & Home Fashions sector. Throughout her career, she’s demonstrated a depth of knowledge in areas like Design, Product Development, Global Sourcing, and Market Research. Her business acumen is backed by a proven record in Procurement, Business Planning, and Sales.
Central to Jane’s professional journey is JANEEN HOME LLC. This company, under her leadership, specializes in introducing new textures, designs, and prints for bedding and soft home lines. Her brand’s presence is felt in prominent retailers such as Macy’s, Ross Stores, Hobby Lobby, Bealls, and Belk.
Beyond her corporate achievements, Jane shares her industry insights as an Adjunct Professor at Baylor University. She remains committed to fostering growth and nurturing future talents, ensuring they’re equipped for success in the dynamic world of Apparel & Home Fashions.

Archana Reddy Williams

From the corporate world to the dynamic world of Amazon, Archana’s journey has been nothing short of transformative. As a seasoned management consultant, corporate leader, and a 7-figure Amazon seller, she founded CartKaboom with a vision to demystify the Amazon maze for brands.
What drives Archana? Her passion for ensuring every brand gets a fair shot at success on Amazon. CartKaboom works tirelessly as a partner, acting as a true extension of brands, ensuring they shine in the Amazon marketplace. While she cherishes working with all types of businesses, Archana’s heart holds a special place for family-owned and women-led brands. Drawing from a wealth of firsthand insights and tailored strategies, she’s had the honour of propelling many of these businesses to 7+ figure successes on Amazon.
At the heart of CartKaboom, it’s not just about metrics. Archana delves deep into a brand’s narrative and core values, designing Amazon-focused strategies that amplify their presence. From listing enhancements and keyword optimization to effective advertising campaigns, Archana ensures that brands don’t just survive, but thrive in this ecommerce behemoth. Outside the world of ecommerce, Archana is active in real estate. As an Accredited Real Estate Investor and a CRE General Partner, she oversees diverse commercial real estate ventures, bringing the same dedication and business acumen to this vertical.
At the core of it all, Archana’s faith in God and her family remain her pillars. She resides in Dallas, Texas with her husband and three kids. For relaxation and fun, she enjoys travelling, hiking, and exploring nature, seeing it as a reflection of God’s beauty. She’s also active in local church initiatives, emphasising community growth and unity.