Don’t Fall for These False Promises by Amazon FBA

Amazon FBA has quickly become one of the most popular ways to start an ecommerce business. After all, it’s easy to set up, and with Amazon’s marketing muscle behind you, it’s no wonder that so many entrepreneurs are eager to dive in.
But with all the hype comes a fair share of false promises from vendors looking to take advantage of inexperienced Amazon sellers. Learning the ropes of FBA can be costly and time-consuming, so the last thing you want to do is fall for one of these common lies.
That’s why I’m here to help! Let me introduce you to the five most common lies about Amazon FBA that I’ve seen in my travels around the seller community. From understanding seller fees to managing customer service expectations, I’m going to make sure you have an accurate understanding of what it takes to succeed as an Amazon FBA seller.

Myth #1: Amazon FBA Is a Fast Way to Make Huge Profits

When it comes to Amazon FBA, it can be easy to get caught up in the promise of fast, easy profits—after all, Amazon has one of the largest marketplaces in the world. But don’t fall for this false promise. Amazon FBA is a business that takes time and effort to succeed in.
For starters, though Amazon will gladly take care of warehousing and shipping your products, there are still plenty of steps that you have to take as a business owner, such as creating your listing, sourcing products, developing packaging and more.
Each stage requires planning and a great deal of research in order to make sure that you have followed the necessary steps correctly—especially if you don’t have any knowledge or experience with eCommerce selling. Furthermore, selling online is incredibly competitive and there’s no guarantee that your product will be successful.
Bottom line? Don’t bank on Amazon FBA being a fast way to make huge profits; it’s actually quite the opposite!

Myth #2: You Can Run Your Whole Business on Amazon FBA

No matter how many influencers you see on social media claiming otherwise, it’s not possible to run your entire business on Amazon FBA. Sure, you can use it to store and ship products, but you’d need to build a website and engage in some level of marketing in order to drive sales and stand out in the competitive world of e-commerce.
Amazon FBA works best as a complement to other sales channels. It’s important to look at your business holistically and develop an e-commerce strategy that involves multiple selling platforms, compelling content, targeted advertising, and a customer service strategy that will help keep customers coming back for more.
It takes more than just listing your product on Amazon FBA for your business to be successful. You’ll need the right combination of products, pricing strategy, promotions and customer service in order to reach your desired result. So don’t believe the (false) promise that you can do it all on Amazon FBA.

Myth #3: Amazon FBA Means Low Risk

You may have heard that Amazon FBA is low-risk and a surefire way to make money. But we can tell you now—that is a myth.
Amazon FBA certainly has its advantages, but it comes with plenty of risks too. For example, Amazon can change their fees and policies at any time, which could affect your business strategies. And there’s always the risk of customer returns or negative feedback, which can lead to suspension or termination of your seller account.
If you’re thinking about using Amazon FBA as a way to make money, weigh up all the risks and rewards first. It might sound like a good idea in principle, but it’s not without its challenges and downsides.
If you’re serious about being an online business owner, analyze the risks versus reward carefully before putting your money where your mouth is—with any business venture. The key here is to plan ahead and know what you’re getting into before making any major decisions or investments.

Myth #4: Selling on Amazon Is Relatively Easy

Myth #4 is a big one: selling on Amazon FBA is relatively easy.
This couldn’t be farther from the truth. Any online business requires significant effort, even more so when selling through Amazon FBA because of the complexity of the platform. Just like any other business, it requires research and testing to understand what shoppers are looking for. You need to be up-to-speed with Amazon’s ever-changing policies, and be prepared to adjust your strategies to Amazon’s threat of competition as well as external market shifts.
What’s more, you need to constantly manage customer reviews and feedback, inventory levels, pricing strategy and other marketing tactics such as SEO traffic checks. It takes a lot of knowledge and preparation plus a lot of dedication and hard work to succeed on Amazon FBA. And these are all things that you won’t find advertised in those glossy promises touting how easy it is.

Myth #5: You Don't Need Any Knowledge to Succeed With Amazon FBA

The fifth and final myth that you should be aware of when evaluating Amazon FBA is that you don’t need any knowledge to succeed. It’s easy to think that, since Amazon does so much work for you, you can just set up your shop and then let it run on autopilot.
Unfortunately, this couldn’t be further from the truth. To make money with Amazon FBA, you need to have a good understanding of the marketplace, pricing strategies, marketing tactics, inventory management and customer service. Without this knowledge, your business could easily fail.
Getting the necessary knowledge doesn’t have to be hard or expensive though. There are plenty of great resources available online to help you understand how FBA works and learn crucial skills such as keyword research or setting up an Amazon product listing. Additionally, many successful FBA sellers offer their insights and advice through webinars or masterminds — often free of charge — which can give you a competitive edge in the marketplace.
In short: don’t believe anyone who tells you that no knowledge is needed to become a successful Amazon FBA seller. Make sure that you arm yourself with the right skills and information before diving into this venture!

What You Should Do Before Committing to Amazon FBA

If you are still considering if Amazon FBA is right for you, here are a few tips to keep in mind before jumping into the fray.

Analyze the current market

Do your research and analyze the current market before committing to Amazon FBA. Take into account not only what the competition is doing but aspects such as customer service, shipping and return policies. If there is an opportunity for your product to make an impact, Amazon FBA may be the way to go.

Set goals and objectives

Having clear-cut goals and objectives of what you want to achieve with Amazon FBA will keep you on track and help measure success. Setting sales targets, creating a budget, and implementing strategies are all key steps that should be taken prior to getting started.


In conclusion, Amazon FBA may have some benefits, but at the same time, it’s important to be aware of the lies and false promises it often pedals. Understanding the risks of Amazon FBA includes researching the market, familiarizing yourself with industry regulations, and getting an in-depth understanding of Amazon’s rules and policies. Previous Amazon FBA sellers’ experiences are an invaluable source of information to help you make an informed decision, so it’s worth talking to experienced sellers and reading reviews before taking the plunge. Ultimately, Amazon FBA can be a great, low-cost way to start selling; however, it’s essential to understand the potential pitfalls and plan carefully to make the most of the opportunity.
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Krystel Borg

Krystel possesses a unique expertise in transforming company sales, thanks to her knack for devising strategic blueprints and fostering high-performing teams. Throughout her career, she’s been at the helm of businesses that have burgeoned from mere startups to eight-figure giants. She boasts two notable exits in the CPG sector, with one being the acclaimed Swander Pace Private Equity Group.
Her profound understanding of product-centric ventures spans the entire lifecycle—from conceptualizing brands to overseeing logistics, supply chain management, and devising robust digital marketing initiatives. One of Krystel’s standout accomplishments in sales is her tenure with QVC, where she not only celebrated over 100 on-air appearances but also clinched a nomination for their coveted “Rising Star” award, sharing the limelight with industry titans like Sephora.
With a proven track record of scaling startups to monumental heights—like achieving $1.5M in revenue within a year and subsequently doubling it—and salvaging firms from deficits to enjoy $1.8M profits, Krystel’s prowess is undeniable. She masterfully steered a company to emerge as an unrivaled leader in its sector by multiplying its sales from $4M to $18M in half a decade.
In recent years, Krystel has channeled her vast experience into mentoring, playing pivotal roles as a consultant or board member to embolden fellow entrepreneurs. Her versatility is further accentuated by her engagements across diverse industries

Navin Williams

With 11 years of leadership experience in Business Management, Navin Williams has consistently delivered transformative results. His leadership has championed small businesses on their path to accelerated growth, steered large enterprises towards a surge in efficiency by up to 40%, and provided strategic direction to e-commerce companies navigating the dynamic digital marketplace.
His toolkit of expertise encompasses spearheading organizational transformations, enhancing business agility, and driving process efficiency across a spectrum of domains and frameworks, with a particular emphasis on Lean principles. Understanding the unique challenges and opportunities presented by both brick-and-mortar operations and digital storefronts, Navin is adept at crafting strategies that align with specific business objectives.
His commitment to rigorous reporting ensures transparency and data-driven decision-making, solidifying his reputation as a versatile and results-driven business leader.

Jane Sampson

Jane Sampson boasts over 15 years in the Apparel & Home Fashions sector. Throughout her career, she’s demonstrated a depth of knowledge in areas like Design, Product Development, Global Sourcing, and Market Research. Her business acumen is backed by a proven record in Procurement, Business Planning, and Sales.
Central to Jane’s professional journey is JANEEN HOME LLC. This company, under her leadership, specializes in introducing new textures, designs, and prints for bedding and soft home lines. Her brand’s presence is felt in prominent retailers such as Macy’s, Ross Stores, Hobby Lobby, Bealls, and Belk.
Beyond her corporate achievements, Jane shares her industry insights as an Adjunct Professor at Baylor University. She remains committed to fostering growth and nurturing future talents, ensuring they’re equipped for success in the dynamic world of Apparel & Home Fashions.

Archana Reddy Williams

From the corporate world to the dynamic world of Amazon, Archana’s journey has been nothing short of transformative. As a seasoned management consultant, corporate leader, and a 7-figure Amazon seller, she founded CartKaboom with a vision to demystify the Amazon maze for brands.
What drives Archana? Her passion for ensuring every brand gets a fair shot at success on Amazon. CartKaboom works tirelessly as a partner, acting as a true extension of brands, ensuring they shine in the Amazon marketplace. While she cherishes working with all types of businesses, Archana’s heart holds a special place for family-owned and women-led brands. Drawing from a wealth of firsthand insights and tailored strategies, she’s had the honour of propelling many of these businesses to 7+ figure successes on Amazon.
At the heart of CartKaboom, it’s not just about metrics. Archana delves deep into a brand’s narrative and core values, designing Amazon-focused strategies that amplify their presence. From listing enhancements and keyword optimization to effective advertising campaigns, Archana ensures that brands don’t just survive, but thrive in this ecommerce behemoth. Outside the world of ecommerce, Archana is active in real estate. As an Accredited Real Estate Investor and a CRE General Partner, she oversees diverse commercial real estate ventures, bringing the same dedication and business acumen to this vertical.
At the core of it all, Archana’s faith in God and her family remain her pillars. She resides in Dallas, Texas with her husband and three kids. For relaxation and fun, she enjoys travelling, hiking, and exploring nature, seeing it as a reflection of God’s beauty. She’s also active in local church initiatives, emphasising community growth and unity.