Don’t Get Left Behind: Prime Day 2024 Moves Your Competitors Are Already Making

As Amazon’s Prime Day 2024 approaches, I want to ensure you have everything you need to make this your most successful event yet. From inventory management to customer engagement, following this detailed strategic checklist will prepare you to capitalize on one of the biggest shopping events of the year.


Prime Day 2024: Your Essential Preparation Guide

Prime Day is not just an opportunity; it’s a pivotal moment to boost your annual sales. Here’s how to prepare, execute, and follow up with precision using our comprehensive checklist.

1. Before Prime Day: 30-Day Countdown

Preparation is key – here’s how to ensure you’re ready to hit the ground running:

Inventory Management

☑️ Do: Ensure all top-selling products are fully stocked.
Tip: Monitor inventory levels in real time to avoid stockouts during peak traffic.

Promotional Campaign Planning

☑️ Do: Plan and schedule a variety of promotions, such as Lightning Deals or exclusive coupons.
Tip: Allocate your advertising budget wisely across different ad types to maximize visibility.

Product Listing Optimization

☑️ Do: Update product listings with high-quality images and keyword-rich descriptions.
Tip: Engage potential customers with compelling content that enhances the shopping experience.

Sales Performance Monitoring

☑️ Do: Set up real-time monitoring to track sales and the effectiveness of promotions.
Tip: Use data to quickly adjust strategies and improve performance throughout the event.

Ads Management

☑️ Do: Confirm the budgets and planned actions or tactics for Dayparting (scheduling ads to run at specific times) and Budget Manager (a tool for managing and optimizing budget spend) are properly configured and ready to be implemented.
Tip: Keep an eye on ROAS and other critical KPIs to ensure optimal ad spend.

Customer Engagement

☑️ Do: Inform your DTC customer base about exclusive Prime Day deals through targeted emails and engaging social media posts.
Tip: Create a series of visually appealing social media posts and stories that tease upcoming deals without revealing too much detail. Use countdowns, interactive polls, and sneak peeks to build excitement and curiosity. Consider utilizing #primeday hashtag for your Prime Day promotions to increase visibility and track engagement.

2. During Prime Day: 48-Hour Event

Execution is crucial – manage the event with these actionable tips:

Performance Analysis

☑️ Do: Analyze sales data and advertising performance continuously.
Tip: Identify which strategies are working and which may need quick adjustments.

Inventory Readjustment

☑️ Do: Adjust inventory based on real-time sales data and customer feedback.
Tip: Ensure popular items remain available to maintain sales momentum.

Post-Sale Operations

☑️ Do: Efficiently process returns and address any post-sale issues.
Tip: Ensure a smooth experience to enhance customer satisfaction and loyalty by addressing post-sale issues within 24 hours.

3. Post Prime Day: 30-Day Review

Reflection and adjustment – capitalize on leveraging the insights gained for future planning:

Historic Trends Analysis

☑️ Do: Review sales, CTR, ad spend, CPC, ROAS, eCPM, and DPV trends from the last three Prime Days.
Tip: Adjust your strategies based on these Key Performance Indicators (KPIs) to better prepare for the next big event.

Post-Event Strategy

☑️ Do: Reconcile financials and review overall campaign performance.
Tip: Use the post-Prime Day period to analyze data, gather insights, and plan improvements thoroughly.


Stay Updated and Informed

To ensure you’re fully prepared, follow us on LinkedIn for all the latest updates leading up to Prime Day 2024. Our AMZ 2024 PRIME DAY GUIDE is designed to help you navigate through each phase with ease and confidence.

Need personalized assistance with your Prime Day strategies? Don’t hesitate to book a consultation with our team. We’re here to help you tailor your approach to ensure Prime Day 2024 is a resounding success for your brand!

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Krystel Borg

Krystel possesses a unique expertise in transforming company sales, thanks to her knack for devising strategic blueprints and fostering high-performing teams. Throughout her career, she’s been at the helm of businesses that have burgeoned from mere startups to eight-figure giants. She boasts two notable exits in the CPG sector, with one being the acclaimed Swander Pace Private Equity Group.
Her profound understanding of product-centric ventures spans the entire lifecycle—from conceptualizing brands to overseeing logistics, supply chain management, and devising robust digital marketing initiatives. One of Krystel’s standout accomplishments in sales is her tenure with QVC, where she not only celebrated over 100 on-air appearances but also clinched a nomination for their coveted “Rising Star” award, sharing the limelight with industry titans like Sephora.
With a proven track record of scaling startups to monumental heights—like achieving $1.5M in revenue within a year and subsequently doubling it—and salvaging firms from deficits to enjoy $1.8M profits, Krystel’s prowess is undeniable. She masterfully steered a company to emerge as an unrivaled leader in its sector by multiplying its sales from $4M to $18M in half a decade.
In recent years, Krystel has channeled her vast experience into mentoring, playing pivotal roles as a consultant or board member to embolden fellow entrepreneurs. Her versatility is further accentuated by her engagements across diverse industries

Navin Williams

With 11 years of leadership experience in Business Management, Navin Williams has consistently delivered transformative results. His leadership has championed small businesses on their path to accelerated growth, steered large enterprises towards a surge in efficiency by up to 40%, and provided strategic direction to e-commerce companies navigating the dynamic digital marketplace.
His toolkit of expertise encompasses spearheading organizational transformations, enhancing business agility, and driving process efficiency across a spectrum of domains and frameworks, with a particular emphasis on Lean principles. Understanding the unique challenges and opportunities presented by both brick-and-mortar operations and digital storefronts, Navin is adept at crafting strategies that align with specific business objectives.
His commitment to rigorous reporting ensures transparency and data-driven decision-making, solidifying his reputation as a versatile and results-driven business leader.

Jane Sampson

Jane Sampson boasts over 15 years in the Apparel & Home Fashions sector. Throughout her career, she’s demonstrated a depth of knowledge in areas like Design, Product Development, Global Sourcing, and Market Research. Her business acumen is backed by a proven record in Procurement, Business Planning, and Sales.
Central to Jane’s professional journey is JANEEN HOME LLC. This company, under her leadership, specializes in introducing new textures, designs, and prints for bedding and soft home lines. Her brand’s presence is felt in prominent retailers such as Macy’s, Ross Stores, Hobby Lobby, Bealls, and Belk.
Beyond her corporate achievements, Jane shares her industry insights as an Adjunct Professor at Baylor University. She remains committed to fostering growth and nurturing future talents, ensuring they’re equipped for success in the dynamic world of Apparel & Home Fashions.

Archana Reddy Williams

From the corporate world to the dynamic world of Amazon, Archana’s journey has been nothing short of transformative. As a seasoned management consultant, corporate leader, and a 7-figure Amazon seller, she founded CartKaboom with a vision to demystify the Amazon maze for brands.
What drives Archana? Her passion for ensuring every brand gets a fair shot at success on Amazon. CartKaboom works tirelessly as a partner, acting as a true extension of brands, ensuring they shine in the Amazon marketplace. While she cherishes working with all types of businesses, Archana’s heart holds a special place for family-owned and women-led brands. Drawing from a wealth of firsthand insights and tailored strategies, she’s had the honour of propelling many of these businesses to 7+ figure successes on Amazon.
At the heart of CartKaboom, it’s not just about metrics. Archana delves deep into a brand’s narrative and core values, designing Amazon-focused strategies that amplify their presence. From listing enhancements and keyword optimization to effective advertising campaigns, Archana ensures that brands don’t just survive, but thrive in this ecommerce behemoth. Outside the world of ecommerce, Archana is active in real estate. As an Accredited Real Estate Investor and a CRE General Partner, she oversees diverse commercial real estate ventures, bringing the same dedication and business acumen to this vertical.
At the core of it all, Archana’s faith in God and her family remain her pillars. She resides in Dallas, Texas with her husband and three kids. For relaxation and fun, she enjoys travelling, hiking, and exploring nature, seeing it as a reflection of God’s beauty. She’s also active in local church initiatives, emphasising community growth and unity.