Don’t Reinvent the Wheel: Amazon Profit Margin Calculation Explained

Calculating your Amazon profit margin can seem like a complicated and daunting task.But never fear, you don’t have to reinvent the wheel when it comes to calculating Amazon profit margin. It’s actually quite simple if you know where to start. In this article, we will explain how to calculate your Amazon profit margin with a few simple tips and tricks that you can do yourself.
With these helpful strategies, you will be able to accurately estimate how much money you are making from each sale on Amazon and identify areas where there is room for improvement. We believe that understanding your finances is key to success in any e-commerce business. So read on to learn how to confidently calculate your Amazon profit margin!

What Is Profit Margin and What Does It Tell You?

Profit margin is an important metric for any business, but particularly for businesses that use Amazon. It’s a percentage that shows how much of your sales price will become pure profit after accounting for all expenses. By understanding how to calculate your Amazon profit margin, you can make more informed decisions about pricing and marketing strategies.
There are two common ways to calculate Amazon profit margin: gross profit margin and net profit margin. The first one is calculated by subtracting the cost of goods sold (COGS) from your total sales revenue and then dividing that result by total sales revenue. This will give you a gross profit percentage, which is an indication of how much money you’ll make from each sale before accounting for other costs like overhead and marketing.
The second way to calculate Amazon profit margin is net profit margin. This calculation takes into account both COGS and other expenses such as overhead, taxes, marketing and shipping costs in order to get a clearer picture of your actual profitability. All you need to do is subtract your total expenses from total sales revenue, then divide the result by total sales revenue to get a percentage indicating your true net profits from each sale.

Calculate Your Amazon Profit Margin: Basic Formulas

Calculating your Amazon profit margin can feel like a daunting task. However, you don’t need an advanced degree to figure out the basics. To start, you’ll need to determine your operating expenses—and that means knowing how much you’re spending on things like salaries, fulfillment costs, and advertising.
Once you have that information handy, calculating your profit margin is surprisingly simple. Just use one of these two basic formulas:
  • Operating margin: Subtract your total operating expenses from your net sales and then divide by net sales to get the percent of gross margin remaining after operating expenses.
  • Profit margin: Subtract your total expenses from net sales and divide by net sales for the percent of profits remaining after all costs are deducted.
By breaking it down into simple steps, you’ll be able to quickly understand what percentage of each sale goes directly into your bottom line. With a clear understanding of how Amazon’s fees and differing product categories can affect your profits, you’ll be able to confidently calculate your future profit margins like a pro!

What Factors Can Impact Your Amazon Profit Margin?

By breaking it down into simple steps, you’ll be able to quickly understand what percentage of each sale goes directly into your bottom line. With a clear understanding of how Amazon’s fees and differing product categories can affect your profits, you’ll be able to confidently calculate your future profit margins like a pro!

Shipping & Fulfillment Fees

Shipping and fulfillment fees can have a big effect on the overall profit margin. If you’re shipping items for free, this will lower the margin, while paying for the shipping costs can increase your overall profit.

Storage Fees

If you’re selling items on Amazon, you may need to pay for storage fees. Depending on how much inventory that you have stored in Amazon warehouses, these charges can also have an effect on your overall profit margin.

Advertising Costs

For those selling products on Amazon, advertising costs can also affect your bottom line. Investing in sponsored product ads or other forms of advertising can increase your sales and profits, but they will also come with a price tag that may lower the margin of each sale. By understanding all of these factors and making sure to calculate them into your overall Amazon Profit Margin calculation, you’ll be able to get a better understanding of how much money is being earned with each product sold.

COGS(Cost of Goods Sold):

COGS refers to the direct costs associated with producing and selling products, such as the cost of materials, labor, and manufacturing expenses. COGS is an important metric for businesses because it directly impacts the profitability of each sale.
The impact of COGS on profit is significant because it directly reduces the gross margin. Gross margin is the difference between the revenue earned from selling goods and the direct costs associated with producing and selling them. A high COGS means that a significant portion of revenue is going towards the cost of producing goods or services, which results in lower gross margins and ultimately lower profits.
To increase profits, companies can either increase their revenue or decrease their COGS. By reducing the cost of production and distribution, Amazon can improve its gross margin and increase its profitability. This can be achieved through various means such as improving supply chain efficiency, negotiating better prices with suppliers, and reducing waste and inefficiencies in production processes.

Tools and Resources for Calculating Amazon Profit Margin

Whether you’re a veteran Amazon seller or just starting out, it pays to know the basics when it comes to calculating your profit margin. Thankfully, there are a multitude of easily-accessible tools and resources available – so you don’t have to reinvent the wheel.

Profit Margin Calculators

Profit margin calculators are the quickest and easiest way to get up and running with calculating your Amazon profit margin. All you need is the relevant data from your business (costs, sales, etc.), and the calculator will take care of the rest. An example of this is Amazon Profit Calculator, which provides an easy-to-read interface that’s perfect for small businesses just getting started with calculating their margins

Accounting Software

Accounting software may seem invaluable when managing finances in any business setting – even more so when dealing with Amazon’s complicated pricing structure. They can help track expenses, calculate profits, reconcile bank accounts and more – all while saving you time and money.

Tips for Improving Your Amazon Profitability

You can make small adjustments that add up to big changes in your Amazon profit margin. To get the most out of your profits, here are a few tips:

Track Your Expenses

Before you start making changes, it’s important to understand exactly where your money is going. Amazon profitability can decrease if you don’t manage costs carefully. Track all of your expenses such as shipping and marketing and compare them against sales throughout the year. This will help you identify areas where adjustments can be made to improve cash flow and increase profits.

Focus on Quality

Quality products usually lead to higher sales. When selecting products for your store, prioritize quality over cost to ensure customer satisfaction and loyalty, which leads to more sales in the long run.

Consider Different Pricing Models

There are a variety of different pricing models you can use on Amazon, such as dynamic or tiered pricing. Experiment with different options to see which one works best for the products you’re selling and maximize profits strategically. By following these tips, you can make sure that you are getting the most out of your Amazon business and increasing profits while avoiding unnecessary expenses.


CartKaboom has an analytics tool that can help you calculate your Amazon profit margin. CartKaboom can also help you track your inventory levels, monitor your sales trends, and generate reports on your Amazon business performance.Get in touch with us today!
Scroll to Top

Krystel Borg

Krystel possesses a unique expertise in transforming company sales, thanks to her knack for devising strategic blueprints and fostering high-performing teams. Throughout her career, she’s been at the helm of businesses that have burgeoned from mere startups to eight-figure giants. She boasts two notable exits in the CPG sector, with one being the acclaimed Swander Pace Private Equity Group.
Her profound understanding of product-centric ventures spans the entire lifecycle—from conceptualizing brands to overseeing logistics, supply chain management, and devising robust digital marketing initiatives. One of Krystel’s standout accomplishments in sales is her tenure with QVC, where she not only celebrated over 100 on-air appearances but also clinched a nomination for their coveted “Rising Star” award, sharing the limelight with industry titans like Sephora.
With a proven track record of scaling startups to monumental heights—like achieving $1.5M in revenue within a year and subsequently doubling it—and salvaging firms from deficits to enjoy $1.8M profits, Krystel’s prowess is undeniable. She masterfully steered a company to emerge as an unrivaled leader in its sector by multiplying its sales from $4M to $18M in half a decade.
In recent years, Krystel has channeled her vast experience into mentoring, playing pivotal roles as a consultant or board member to embolden fellow entrepreneurs. Her versatility is further accentuated by her engagements across diverse industries

Navin Williams

With 11 years of leadership experience in Business Management, Navin Williams has consistently delivered transformative results. His leadership has championed small businesses on their path to accelerated growth, steered large enterprises towards a surge in efficiency by up to 40%, and provided strategic direction to e-commerce companies navigating the dynamic digital marketplace.
His toolkit of expertise encompasses spearheading organizational transformations, enhancing business agility, and driving process efficiency across a spectrum of domains and frameworks, with a particular emphasis on Lean principles. Understanding the unique challenges and opportunities presented by both brick-and-mortar operations and digital storefronts, Navin is adept at crafting strategies that align with specific business objectives.
His commitment to rigorous reporting ensures transparency and data-driven decision-making, solidifying his reputation as a versatile and results-driven business leader.

Jane Sampson

Jane Sampson boasts over 15 years in the Apparel & Home Fashions sector. Throughout her career, she’s demonstrated a depth of knowledge in areas like Design, Product Development, Global Sourcing, and Market Research. Her business acumen is backed by a proven record in Procurement, Business Planning, and Sales.
Central to Jane’s professional journey is JANEEN HOME LLC. This company, under her leadership, specializes in introducing new textures, designs, and prints for bedding and soft home lines. Her brand’s presence is felt in prominent retailers such as Macy’s, Ross Stores, Hobby Lobby, Bealls, and Belk.
Beyond her corporate achievements, Jane shares her industry insights as an Adjunct Professor at Baylor University. She remains committed to fostering growth and nurturing future talents, ensuring they’re equipped for success in the dynamic world of Apparel & Home Fashions.

Archana Reddy Williams

From the corporate world to the dynamic world of Amazon, Archana’s journey has been nothing short of transformative. As a seasoned management consultant, corporate leader, and a 7-figure Amazon seller, she founded CartKaboom with a vision to demystify the Amazon maze for brands.
What drives Archana? Her passion for ensuring every brand gets a fair shot at success on Amazon. CartKaboom works tirelessly as a partner, acting as a true extension of brands, ensuring they shine in the Amazon marketplace. While she cherishes working with all types of businesses, Archana’s heart holds a special place for family-owned and women-led brands. Drawing from a wealth of firsthand insights and tailored strategies, she’s had the honour of propelling many of these businesses to 7+ figure successes on Amazon.
At the heart of CartKaboom, it’s not just about metrics. Archana delves deep into a brand’s narrative and core values, designing Amazon-focused strategies that amplify their presence. From listing enhancements and keyword optimization to effective advertising campaigns, Archana ensures that brands don’t just survive, but thrive in this ecommerce behemoth. Outside the world of ecommerce, Archana is active in real estate. As an Accredited Real Estate Investor and a CRE General Partner, she oversees diverse commercial real estate ventures, bringing the same dedication and business acumen to this vertical.
At the core of it all, Archana’s faith in God and her family remain her pillars. She resides in Dallas, Texas with her husband and three kids. For relaxation and fun, she enjoys travelling, hiking, and exploring nature, seeing it as a reflection of God’s beauty. She’s also active in local church initiatives, emphasising community growth and unity.