From Negligible to Notable: See Your Brand Growth With Amazon Brand Registry

What Is Amazon Brand Registry?

Amazon Brand Registry is a tool with which you can gain control over how your brand is represented on the marketplace. This service simplifies the process of managing your brand’s intellectual property and registering your trademark with Amazon. It allows you to upload product listings quickly and easily, as well as add images to further customize your listings. Additionally, it enables you to secure faster and more effective resolution of possible infringement issues.
When you use Amazon Brand Registry, you have access to an array of powerful marketing tools to ensure that your products and intellectual property are protected from counterfeiting. This includes features like text and image search, which allow you to quickly find instances of infringement on the marketplace, as well as product serialization so that customers can be sure their purchases are authentic.
In a nutshell, Amazon Brand Registry provides a way for brands to gain recognition and protect their intellectual property on the platform in a comprehensive way – saving time and allowing for more streamlined operations.

Benefits of Amazon Brand Registry

If you’re a brand selling your products on Amazon, you know the importance of being able to protect and capitalize on your digital presence. Amazon Brand Registry provides a suite of tools to help brands protect and promote their unique identity across the marketplace.
The benefits of becoming an Amazon Brand Registry member are numerous:
  • Automated protection: With world-class fraud detection technology, Amazon Brand Registry helps guard your brand’s assets against imitation and fraud by providing automated protection against product listings that infringe upon your registered trademarks.
  • Enhanced brand content: Customize the A+ Detail Pages for your branded products with enhanced text, images, video, and other interactive features which highlight your brand’s features, values, and messages.
  • Influence buyers: You can easily reach shoppers with special promotional opportunities such as giveaways or discounts to help increase sales.
Ultimately, becoming an Amazon Brand Registry member has the potential to help you build long-term relationships with customers while protecting one of your most valuable assets – your brand identity.


Setting up Brand Registry can be a complex and time-consuming process, involving multiple steps such as verifying your brand’s identity, providing evidence of your intellectual property rights, and creating a trademark within Amazon’s system. This is where Cartkaboom comes in, Cart kaboom is a full service amazon brand management agency that specializes in helping businesses set up and manage their presence on Amazon, one of the world’s largest online marketplaces. Cartkaboom can be a valuable partner to have. They can help you navigate the complexities of Amazon’s Brand Registry program and ensure that your brand is well-protected on the platform.
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Krystel Borg

Krystel possesses a unique expertise in transforming company sales, thanks to her knack for devising strategic blueprints and fostering high-performing teams. Throughout her career, she’s been at the helm of businesses that have burgeoned from mere startups to eight-figure giants. She boasts two notable exits in the CPG sector, with one being the acclaimed Swander Pace Private Equity Group.
Her profound understanding of product-centric ventures spans the entire lifecycle—from conceptualizing brands to overseeing logistics, supply chain management, and devising robust digital marketing initiatives. One of Krystel’s standout accomplishments in sales is her tenure with QVC, where she not only celebrated over 100 on-air appearances but also clinched a nomination for their coveted “Rising Star” award, sharing the limelight with industry titans like Sephora.
With a proven track record of scaling startups to monumental heights—like achieving $1.5M in revenue within a year and subsequently doubling it—and salvaging firms from deficits to enjoy $1.8M profits, Krystel’s prowess is undeniable. She masterfully steered a company to emerge as an unrivaled leader in its sector by multiplying its sales from $4M to $18M in half a decade.
In recent years, Krystel has channeled her vast experience into mentoring, playing pivotal roles as a consultant or board member to embolden fellow entrepreneurs. Her versatility is further accentuated by her engagements across diverse industries

Navin Williams

With 11 years of leadership experience in Business Management, Navin Williams has consistently delivered transformative results. His leadership has championed small businesses on their path to accelerated growth, steered large enterprises towards a surge in efficiency by up to 40%, and provided strategic direction to e-commerce companies navigating the dynamic digital marketplace.
His toolkit of expertise encompasses spearheading organizational transformations, enhancing business agility, and driving process efficiency across a spectrum of domains and frameworks, with a particular emphasis on Lean principles. Understanding the unique challenges and opportunities presented by both brick-and-mortar operations and digital storefronts, Navin is adept at crafting strategies that align with specific business objectives.
His commitment to rigorous reporting ensures transparency and data-driven decision-making, solidifying his reputation as a versatile and results-driven business leader.

Jane Sampson

Jane Sampson boasts over 15 years in the Apparel & Home Fashions sector. Throughout her career, she’s demonstrated a depth of knowledge in areas like Design, Product Development, Global Sourcing, and Market Research. Her business acumen is backed by a proven record in Procurement, Business Planning, and Sales.
Central to Jane’s professional journey is JANEEN HOME LLC. This company, under her leadership, specializes in introducing new textures, designs, and prints for bedding and soft home lines. Her brand’s presence is felt in prominent retailers such as Macy’s, Ross Stores, Hobby Lobby, Bealls, and Belk.
Beyond her corporate achievements, Jane shares her industry insights as an Adjunct Professor at Baylor University. She remains committed to fostering growth and nurturing future talents, ensuring they’re equipped for success in the dynamic world of Apparel & Home Fashions.

Archana Reddy Williams

From the corporate world to the dynamic world of Amazon, Archana’s journey has been nothing short of transformative. As a seasoned management consultant, corporate leader, and a 7-figure Amazon seller, she founded CartKaboom with a vision to demystify the Amazon maze for brands.
What drives Archana? Her passion for ensuring every brand gets a fair shot at success on Amazon. CartKaboom works tirelessly as a partner, acting as a true extension of brands, ensuring they shine in the Amazon marketplace. While she cherishes working with all types of businesses, Archana’s heart holds a special place for family-owned and women-led brands. Drawing from a wealth of firsthand insights and tailored strategies, she’s had the honour of propelling many of these businesses to 7+ figure successes on Amazon.
At the heart of CartKaboom, it’s not just about metrics. Archana delves deep into a brand’s narrative and core values, designing Amazon-focused strategies that amplify their presence. From listing enhancements and keyword optimization to effective advertising campaigns, Archana ensures that brands don’t just survive, but thrive in this ecommerce behemoth. Outside the world of ecommerce, Archana is active in real estate. As an Accredited Real Estate Investor and a CRE General Partner, she oversees diverse commercial real estate ventures, bringing the same dedication and business acumen to this vertical.
At the core of it all, Archana’s faith in God and her family remain her pillars. She resides in Dallas, Texas with her husband and three kids. For relaxation and fun, she enjoys travelling, hiking, and exploring nature, seeing it as a reflection of God’s beauty. She’s also active in local church initiatives, emphasising community growth and unity.