Increase Prices Wisely: Maintaining Amazon BSR Rankings

Our BSR ranking affects how well your listings perform in search results, so it’s important to maintain a healthy ranking. If you make the mistake of increasing prices too much or too quickly, it can negatively affect your BSR ranking and lead to reduced visibility, fewer sales, and a decrease in profits. Fortunately, there are ways that you can increase prices while still maintaining a healthy BSR ranking. In this blog post, we will discuss seven strategies that can help you raise prices while keeping your BSR rankings in check.

What is Amazon BSR?

Amazon BSR, or Best Seller Rank, is a metric that Amazon uses to measure the popularity of a product within a specific category. It is calculated based on the number of sales a product has made within a certain period of time, compared to the sales of other products in the same category. A high BSR rank means that a product is not selling as well as other products in its category. For example, if a product has a BSR rank of 50,000 in its category, it means that there are 49,999 other products in that category that are selling better than it. This can be an indication that the product is not meeting the needs or expectations of customers or that there is a lot of competition in the category. On the other hand, a low BSR rank means that a product is selling very well in its category. For example, a product with a BSR rank of 100 in its category means that it is one of the top-selling products in that category, out of potentially thousands of other products. This can be a good indication that the product is meeting the needs and expectations of customers and that it has a competitive advantage in the market.
Here are 5 important factors that can influence BSR on Amazon:

Sales Velocity: The rate at which customers purchase a product plays a crucial role in BSR ranking. If sales are steady and frequent, the BSR ranking will likely be Lower.

Pricing: Pricing can be a double-edged sword. If prices are raised too high, the BSR ranking may suffer. However, if prices are increased moderately and sales velocity remains high, the BSR ranking can improve.

Product History: The way a product has performed in the past can inform its current BSR ranking. Changes to pricing or sales velocity can affect the product’s overall sales history.

Customer Reviews: Positive customer reviews can help boost a product’s BSR ranking by increasing visibility and credibility.

Relevancy: The level of relevancy of a product to a particular category or search term can affect its BSR ranking. Products that are highly relevant to a search term or category are more likely to have a Lower BSR.

Maintaining a good Best Sellers Rank (BSR) on Amazon is crucial for the success of a product. One of the significant factors that affect BSR is pricing. Therefore, it is important to ensure that our product is priced appropriately to avoid any negative impact on our BSR rank. We will analyze our pricing strategy and adjust it accordingly to ensure that it aligns with our BSR ranking goals. This will help us maintain a competitive edge in the market and increase the chances of our product being noticed and purchased by potential customers

How to Strategically Raise Prices Without Impacting BSR

You need to be strategic when it comes to pricing on Amazon – one misstep and your BSR ranking could plummet. It is possible to increase prices without sacrificing your ranking, however – you just have to do it in the right way.

Start Small

It’s important not to jump in with both feet. You can test a small price increase, then track and analyze the results to determine if it had an impact on your BSR ranking. If the impact is negligible, you can experiment further. If there is a noticeable dip, you’ll need to go back and adjust your strategy.

Increase Gradually

The biggest shift in BSR rankings generally comes when prices jump by 25% or more overnight. To avoid taking such a risk, consider increasing prices gradually over a period of time, or breaking up larger increases into smaller increments over an extended period of time. That way you can assess how each change impacts rankings before moving on.

Analyze Prices and Rankings Regularly

Rather than simply checking the BSR rankings of your competitors, take the time to compare their prices, too. That’s one way to ensure you’re pricing competitively while still making a profit for yourself – and getting accurate feedback about how even small price increases will affect your own BSR rankings. The key is remaining vigilant; monitor changes regularly so that any dips can be quickly identified and addressed in order to keep profits flowing your way!


In order to maintain a Low BSR ranking while increasing prices, it is important to understand the dynamics of the Amazon marketplace. To maintain a Low Best Sellers Rank (BSR) on Amazon, strategic product positioning, optimization of pricing and product details, and a deep understanding of the Amazon algorithms are critical. Monitoring competitor pricing and making necessary adjustments is also important. A well-executed pricing strategy can help sellers maintain their BSR ranking while increasing profits. At Cartkaboom, we understand the importance of maintaining a Low BSR ranking on Amazon and the strategies needed to achieve it. Our team of experts is skilled in carefully positioning products, optimizing pricing and product details, and understanding the Amazon algorithms to improve our clients’ BSR rankings. We also monitor competitors’ pricing and make necessary changes to help our clients maintain a Low BSR ranking. Moreover, we work with our clients to develop a thoughtful pricing strategy that considers multiple factors, such as production costs, shipping, handling, and customer demand. Our goal is to help our clients maintain a Low BSR ranking while increasing their profits through strategic pricing. Overall, at Cartkaboom, we understand the importance of maintaining a Low BSR ranking on Amazon and have the expertise and experience to execute the necessary strategies. We work closely with our clients to achieve their goals and help them succeed on the platform.
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Krystel Borg

Krystel possesses a unique expertise in transforming company sales, thanks to her knack for devising strategic blueprints and fostering high-performing teams. Throughout her career, she’s been at the helm of businesses that have burgeoned from mere startups to eight-figure giants. She boasts two notable exits in the CPG sector, with one being the acclaimed Swander Pace Private Equity Group.
Her profound understanding of product-centric ventures spans the entire lifecycle—from conceptualizing brands to overseeing logistics, supply chain management, and devising robust digital marketing initiatives. One of Krystel’s standout accomplishments in sales is her tenure with QVC, where she not only celebrated over 100 on-air appearances but also clinched a nomination for their coveted “Rising Star” award, sharing the limelight with industry titans like Sephora.
With a proven track record of scaling startups to monumental heights—like achieving $1.5M in revenue within a year and subsequently doubling it—and salvaging firms from deficits to enjoy $1.8M profits, Krystel’s prowess is undeniable. She masterfully steered a company to emerge as an unrivaled leader in its sector by multiplying its sales from $4M to $18M in half a decade.
In recent years, Krystel has channeled her vast experience into mentoring, playing pivotal roles as a consultant or board member to embolden fellow entrepreneurs. Her versatility is further accentuated by her engagements across diverse industries

Navin Williams

With 11 years of leadership experience in Business Management, Navin Williams has consistently delivered transformative results. His leadership has championed small businesses on their path to accelerated growth, steered large enterprises towards a surge in efficiency by up to 40%, and provided strategic direction to e-commerce companies navigating the dynamic digital marketplace.
His toolkit of expertise encompasses spearheading organizational transformations, enhancing business agility, and driving process efficiency across a spectrum of domains and frameworks, with a particular emphasis on Lean principles. Understanding the unique challenges and opportunities presented by both brick-and-mortar operations and digital storefronts, Navin is adept at crafting strategies that align with specific business objectives.
His commitment to rigorous reporting ensures transparency and data-driven decision-making, solidifying his reputation as a versatile and results-driven business leader.

Jane Sampson

Jane Sampson boasts over 15 years in the Apparel & Home Fashions sector. Throughout her career, she’s demonstrated a depth of knowledge in areas like Design, Product Development, Global Sourcing, and Market Research. Her business acumen is backed by a proven record in Procurement, Business Planning, and Sales.
Central to Jane’s professional journey is JANEEN HOME LLC. This company, under her leadership, specializes in introducing new textures, designs, and prints for bedding and soft home lines. Her brand’s presence is felt in prominent retailers such as Macy’s, Ross Stores, Hobby Lobby, Bealls, and Belk.
Beyond her corporate achievements, Jane shares her industry insights as an Adjunct Professor at Baylor University. She remains committed to fostering growth and nurturing future talents, ensuring they’re equipped for success in the dynamic world of Apparel & Home Fashions.

Archana Reddy Williams

From the corporate world to the dynamic world of Amazon, Archana’s journey has been nothing short of transformative. As a seasoned management consultant, corporate leader, and a 7-figure Amazon seller, she founded CartKaboom with a vision to demystify the Amazon maze for brands.
What drives Archana? Her passion for ensuring every brand gets a fair shot at success on Amazon. CartKaboom works tirelessly as a partner, acting as a true extension of brands, ensuring they shine in the Amazon marketplace. While she cherishes working with all types of businesses, Archana’s heart holds a special place for family-owned and women-led brands. Drawing from a wealth of firsthand insights and tailored strategies, she’s had the honour of propelling many of these businesses to 7+ figure successes on Amazon.
At the heart of CartKaboom, it’s not just about metrics. Archana delves deep into a brand’s narrative and core values, designing Amazon-focused strategies that amplify their presence. From listing enhancements and keyword optimization to effective advertising campaigns, Archana ensures that brands don’t just survive, but thrive in this ecommerce behemoth. Outside the world of ecommerce, Archana is active in real estate. As an Accredited Real Estate Investor and a CRE General Partner, she oversees diverse commercial real estate ventures, bringing the same dedication and business acumen to this vertical.
At the core of it all, Archana’s faith in God and her family remain her pillars. She resides in Dallas, Texas with her husband and three kids. For relaxation and fun, she enjoys travelling, hiking, and exploring nature, seeing it as a reflection of God’s beauty. She’s also active in local church initiatives, emphasising community growth and unity.