Is It Time to Invest in Amazon PPC? The Definitive Guide

If you’re selling on Amazon, then you may have asked yourself the question – should I invest in Amazon PPC or is it a waste of my advertising budget? The answer is, it depends. There is no one-size-fits-all solution for every business, and Amazon PPC may or may not be a good fit for your specific needs. That said, there are several key advantages to investing in Amazon Pay Per Click (PPC) Ads that can help you achieve higher sales on the platform and increase your overall profitability. In this guide, we will discuss the pros and cons of investing in Amazon PPC to help you make an informed decision about whether or not it is right for you.

What Is Amazon PPC and How Does It Work?

Amazon Pay per Click (PPC) is an advertising feature available to all ecommerce merchants who sell products on Amazon. In a nutshell, it lets you target shoppers with specific ad campaigns for each product you are selling. When a shopper clicks on one of your ads, they are taken to the product detail page and the seller pays Amazon for the click. Every PPC campaign is made up of several components, including keywords, budget and bids. Keywords are terms used by shoppers when they search in order to find products related to their query. Each keyword can be assigned its own individual bid, which is the amount of money you are willing to pay Amazon for each click on your ad. Your total budget sets a limit for how much you want to spend on your overall PPC campaign. The effectiveness of your PPC campaigns depends heavily on your choice of keywords and their associated bids, as well as the budget set aside for your ad campaign. With Amazon PPC, you are able to test different combinations of keyword and bid strategies in order to determine which works best for you and ultimately decide if investing in Amazon PPC is worth the time and money commitments required.

Benefits of Investing in Amazon PPC

Amazon PPC can be an effective way to reach your target customers in the crowded e-commerce landscape. There are a few key benefits of investing in Amazon PPC that can help you gain an edge over the competition. First, Amazon PPC campaigns will help you target customers based on their buying habits, lifestyle and interests. This allows you to focus on customers who are more likely to be interested in your products and services. Second, Amazon PPC campaigns offer a high return on investment (ROI). By targeting the right audiences and properly setting up your campaigns, you’ll be able to maximize your ROI while also minimizing wasteful spending. Third, Amazon PPC campaigns are highly scalable and customizable. You can easily adjust the budget or settings of your campaigns according to your changing needs and goals. This level of flexibility makes it easier for you to test different strategies without investing too much upfront costs or time. Finally, Amazon PPC campaigns give you control over when and where your ads appear so you know exactly who is seeing them and how often they’re being seen. This allows you to tailor the ads for maximum effectiveness while also controlling costs and optimizing results. Amazon PPC is not without its risks and drawbacks, so it pays to understand what these are before taking the plunge. Overspending on advertising and potential click fraud are two primary risks. The unpredictability of Amazon’s advertising algorithm and the time required to optimize campaigns are additional drawbacks. The competitive nature of the marketplace means that sellers need to constantly monitor and adjust their PPC strategy to stay ahead.

Understanding the Costs and Fees Involved With Amazon PPC

When it comes to understanding the costs and fees involved with Amazon PPC, there are several factors to consider. First, you’ll have to consider the actual cost per keyword; this is the amount you’ll pay when someone clicks on your ad. This amount can range from $0.10 – $1 depending on your competitors’ bids and other factors. Next, you have to factor in other costs such as bid management fees and/or agency fees. These are often charged by firms that help manage campaigns on your behalf. It’s important to understand that these fees may vary depending on the complexity of your campaigns. Finally, there may be additional costs such as coupon codes or promotional discounts which can be used to incentivize people to click on your ads or purchase from your store. These incentives can help convert more customers but also add additional cost so it’s important to weigh both cost and potential returns before investing in any kind of promotion or discount program. Developing an effective Amazon PPC strategy involves taking various factors into account. Successful budget management is essential, necessitating the establishment and adherence to a budget. Along with keyword costs, average click-through rate, conversion rate, and cost per acquisition, short- and long-term goals must also be set to track progress. Bidding strategies must be decided upon, with automatic targeting typically being the most advantageous as Amazon’s algorithm can optimize bids for each keyword. Manual targeting offers greater control over individual keywords but is time-intensive. Different bidding methods such as CPC, CPM, or tCPA are available. Ad copy should be optimized based on performance and tailored to the target audience’s preferences and needs. If ads are underperforming, adjustments to the copy or the addition of visuals can increase their effectiveness. By monitoring metrics such as CTR and CVR, sellers can evaluate performance and make modifications as needed to achieve success.


Cartkaboom is a full-service Amazon management agency that specializes in assisting Amazon sellers in optimizing their product listings and advertising campaigns. One of the critical areas they focus on is Amazon PPC (pay-per-click) advertising, which is an essential element of driving traffic and sales on the platform. Amazon PPC enables sellers to place targeted ads on Amazon’s search results pages and product detail pages. However, effectively managing PPC campaigns can be a complicated and time-consuming process, especially for sellers who are just starting out. Cartkaboom has extensive experience in working with Amazon PPC, and they can help sellers create and optimize campaigns to maximize their return on investment.
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Krystel Borg

Krystel possesses a unique expertise in transforming company sales, thanks to her knack for devising strategic blueprints and fostering high-performing teams. Throughout her career, she’s been at the helm of businesses that have burgeoned from mere startups to eight-figure giants. She boasts two notable exits in the CPG sector, with one being the acclaimed Swander Pace Private Equity Group.
Her profound understanding of product-centric ventures spans the entire lifecycle—from conceptualizing brands to overseeing logistics, supply chain management, and devising robust digital marketing initiatives. One of Krystel’s standout accomplishments in sales is her tenure with QVC, where she not only celebrated over 100 on-air appearances but also clinched a nomination for their coveted “Rising Star” award, sharing the limelight with industry titans like Sephora.
With a proven track record of scaling startups to monumental heights—like achieving $1.5M in revenue within a year and subsequently doubling it—and salvaging firms from deficits to enjoy $1.8M profits, Krystel’s prowess is undeniable. She masterfully steered a company to emerge as an unrivaled leader in its sector by multiplying its sales from $4M to $18M in half a decade.
In recent years, Krystel has channeled her vast experience into mentoring, playing pivotal roles as a consultant or board member to embolden fellow entrepreneurs. Her versatility is further accentuated by her engagements across diverse industries

Navin Williams

With 11 years of leadership experience in Business Management, Navin Williams has consistently delivered transformative results. His leadership has championed small businesses on their path to accelerated growth, steered large enterprises towards a surge in efficiency by up to 40%, and provided strategic direction to e-commerce companies navigating the dynamic digital marketplace.
His toolkit of expertise encompasses spearheading organizational transformations, enhancing business agility, and driving process efficiency across a spectrum of domains and frameworks, with a particular emphasis on Lean principles. Understanding the unique challenges and opportunities presented by both brick-and-mortar operations and digital storefronts, Navin is adept at crafting strategies that align with specific business objectives.
His commitment to rigorous reporting ensures transparency and data-driven decision-making, solidifying his reputation as a versatile and results-driven business leader.

Jane Sampson

Jane Sampson boasts over 15 years in the Apparel & Home Fashions sector. Throughout her career, she’s demonstrated a depth of knowledge in areas like Design, Product Development, Global Sourcing, and Market Research. Her business acumen is backed by a proven record in Procurement, Business Planning, and Sales.
Central to Jane’s professional journey is JANEEN HOME LLC. This company, under her leadership, specializes in introducing new textures, designs, and prints for bedding and soft home lines. Her brand’s presence is felt in prominent retailers such as Macy’s, Ross Stores, Hobby Lobby, Bealls, and Belk.
Beyond her corporate achievements, Jane shares her industry insights as an Adjunct Professor at Baylor University. She remains committed to fostering growth and nurturing future talents, ensuring they’re equipped for success in the dynamic world of Apparel & Home Fashions.

Archana Reddy Williams

From the corporate world to the dynamic world of Amazon, Archana’s journey has been nothing short of transformative. As a seasoned management consultant, corporate leader, and a 7-figure Amazon seller, she founded CartKaboom with a vision to demystify the Amazon maze for brands.
What drives Archana? Her passion for ensuring every brand gets a fair shot at success on Amazon. CartKaboom works tirelessly as a partner, acting as a true extension of brands, ensuring they shine in the Amazon marketplace. While she cherishes working with all types of businesses, Archana’s heart holds a special place for family-owned and women-led brands. Drawing from a wealth of firsthand insights and tailored strategies, she’s had the honour of propelling many of these businesses to 7+ figure successes on Amazon.
At the heart of CartKaboom, it’s not just about metrics. Archana delves deep into a brand’s narrative and core values, designing Amazon-focused strategies that amplify their presence. From listing enhancements and keyword optimization to effective advertising campaigns, Archana ensures that brands don’t just survive, but thrive in this ecommerce behemoth. Outside the world of ecommerce, Archana is active in real estate. As an Accredited Real Estate Investor and a CRE General Partner, she oversees diverse commercial real estate ventures, bringing the same dedication and business acumen to this vertical.
At the core of it all, Archana’s faith in God and her family remain her pillars. She resides in Dallas, Texas with her husband and three kids. For relaxation and fun, she enjoys travelling, hiking, and exploring nature, seeing it as a reflection of God’s beauty. She’s also active in local church initiatives, emphasising community growth and unity.