Protect Your Business: Why Amazon Suspends Sellers

This article will explain why Amazon suspends sellers and what you can do to protect your business by avoiding suspension. We’ll also discuss some best practices that can help you maintain your account and keep your sales running smoothly. If you’re a current or aspiring seller on Amazon, this article will be essential reading for you. We’ll explain the reasons why Amazon suspends sellers, so that you can take steps to prevent suspension and have a successful business.

What Are the Most Common Reasons for Amazon Seller Suspension?

Amazon suspensions can be devastating for your business. That’s why it’s important to understand the common reasons why Amazon may suspend you as a seller. First, Amazon expects sellers to comply with their terms and policies. This includes pricing requirements, fee structure, product listing requirements, shipping guidelines, etc. Failure to comply with these policies can result in suspension or even complete removal of your seller account. Second, Amazon may suspend sellers if they receive complaints from customers or other companies about your business practices. This could include customer service issues, counterfeit or banned items, prohibited products and services, returns and refunds issues, unauthorized reselling of items and more. If you fail to resolve these problems quickly enough, Amazon may suspend your account. Finally, Amazon may also suspend sellers if they are unable to provide the necessary documentation when requested. This could include proof of shipping of an item or documentation that allows them to verify the authenticity of an item you’re selling on their platform. It’s important to keep all necessary documents on file as this will help avoid any potential suspension-related issues down the road. By understanding the most common reasons for suspension and staying alert about your business practices on Amazon, you can protect yourself from unnecessary risks and keep your seller account intact for years to come.

What Can You Do to Protect Your Amazon Account?

No seller wants their Amazon account suspended, and unfortunately, it’s more common now than ever. Suspension means a seller can no longer benefit from the Amazon marketplace, leading to a huge loss of potential revenue. To prevent that, sellers can take proactive steps to protect their accounts. First, familiarize yourself with Amazon’s extensive list of policies. Amazon has very clear and strict guidelines for what it deems acceptable behavior for sellers on its platform. Read through the policies and make sure your process is compliant with every aspect of them. Second, keep an eye out for suspicious activity in your account. Monitor all aspects of your process from listings to orders so you can quickly recognize any problems or peculiarities that may be triggering flags from Amazon’s automated system. Finally, be sure you have an effective customer service process in place. Amazon expects sellers to answer customer questions promptly and professionally, so make sure you have the right people and channels in place to handle customer inquiries quickly and appropriately. This quick response time is key to avoiding suspension or other issues with Amazon as they monitor these metrics closely. By following these tips and staying vigilant about changes in policy and processes, sellers can protect their accounts against suspensions on the Amazon marketplace.

Understanding the Seller Performance Metrics

Staying alert to ensure you don’t get suspended by Amazon starts with understanding the Seller Performance Metrics the platform uses to measure how successful a seller is. These metrics are divided into four categories: Order Defect Rate (ODR), Customer Accountage Performance, Professionalism, and Missing-Package Rate. To ensure you don’t get suspended, it’s important to understand each metric and how they are calculated:

Order Defect Rate (ODR)

The ODR tracks any out of the ordinary incident that doesn’t match up with buyer expectations. This includes late shipments, incorrect or missing items, or a return and refund request that was placed after Amazon’s stated return period.

Customer Accountage Performance

This evaluates a user’s account performance over time and is focused on customer feedback ratings and reviews from buyers. It also looks at active cases in Amazon’s A-to-Z Guarantee Claims system.


Also known as ship-pack compliance, professionalism looks at the overall packaging sent from the seller. This includes correct labeling, appropriate packaging materials, accurate weight measurements, and all other required information included with the package for delivery services.

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Missing-Package Rate

This metric looks at packages reported as “missing” versus those packages marked as “delivered” through order tracking services such as USPS or UPS. It’s important to note that while missing packages might be outside the power of a seller to prevent, they still count towards an account suspension risk if too many occur in a row.

Tips to Avoid Amazon Seller Suspension Complaints

Staying ahead of Amazon suspension complaints is always in the best interest of your business. Here are some tips to keep you in good standing with the Amazon seller community:

Keep Your Seller Performance Metrics Tidy

Seller Performance Metrics is a system that contains scores for order defect rate, late shipments, pre-fulfillment cancelation rate and a few other metrics. When your score drops too low or too quickly, Amazon might suspend your account. So make sure to pay close attention to this and keep things tidy!

Address Customer Complaints Promptly

It’s always good practice to keep an eye on customer feedback and address any complaints as quickly as possible. If customers have legitimate complaints, be sure to address them swiftly and apologize if appropriate. This shows Amazon that you take customer service seriously and that you are dedicated to providing the best experience.

Make Sure Your Listings Complies with Amazon's Policies

Amazon’s policies change often so it is important to stay up-to-date on their rules and regulations. That being said, ensure that you are compliant with all of the latest standards set out by Amazon otherwise your account could be suspended or even closed permanently due to non-compliance.

How to Appeal an Amazon Suspension Decision

f you’ve been suspended by Amazon, all is not lost. You can still appeal the decision, but it’s important to understand that appeals are rarely successful, and are only granted in rare cases. To maximize your chances of successfully appealing an Amazon suspension, you must first understand why your account was suspended and then follow the appropriate steps to fix the issue. To initiate an appeal, you should start by gathering all relevant documents related to the suspension (any invoices or shipping manifests). You’ll also need to provide a detailed explanation of the events leading up to the suspension and how you plan to fix them. When crafting your appeal letter, it’s important to be clear, concise and factual in your writing. It’s also key to ensure that you address every violation in detail and provide evidence of your corrective actions taken. Finally, keep in mind that appealing an Amazon suspension decision is a time-consuming process, so be prepared for multiple rounds of back-and-forth communication with Amazon’s customer service team until a resolution is reached.

Taking Preventive Measures to Enhance Your Selling Performance

If you want to ensure your business remains in good standing with Amazon, it’s important to take preventive measures and stay alert. Here are some simple steps you can take:

Use Automation

Take advantage of automation tools and services to streamline the process of listing, managing orders and customer service. Automation gives you visibility into the customer purchase process and allows you to spot any potential problems before they arise. Automating the process also helps to reduce costs associated with manual processing.

Stay Updated on Amazon’s Policies

It is important to keep abreast of any new rules or regulations that Amazon may introduce. With such a large marketplace, it is easy for sellers to fall into non-compliance if they don’t stay updated on changes in policy. Make sure you read Amazon’s policies carefully and follow them religiously. Non-compliance can lead to suspension or worse, a permanent ban from Amazon’s marketplace.

Monitor Your Performance Metrics

Amazon provides metrics that allow sellers to track their performance in real time, including shipping accuracy, seller feedback ratings, order defect rate and product returns rate. Keeping an eye on these metrics will give you an immediate view of how your business is doing – if things start going south, it might be time for a change in strategy or an extra effort directed at improving customer service.
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Krystel Borg

Krystel possesses a unique expertise in transforming company sales, thanks to her knack for devising strategic blueprints and fostering high-performing teams. Throughout her career, she’s been at the helm of businesses that have burgeoned from mere startups to eight-figure giants. She boasts two notable exits in the CPG sector, with one being the acclaimed Swander Pace Private Equity Group.
Her profound understanding of product-centric ventures spans the entire lifecycle—from conceptualizing brands to overseeing logistics, supply chain management, and devising robust digital marketing initiatives. One of Krystel’s standout accomplishments in sales is her tenure with QVC, where she not only celebrated over 100 on-air appearances but also clinched a nomination for their coveted “Rising Star” award, sharing the limelight with industry titans like Sephora.
With a proven track record of scaling startups to monumental heights—like achieving $1.5M in revenue within a year and subsequently doubling it—and salvaging firms from deficits to enjoy $1.8M profits, Krystel’s prowess is undeniable. She masterfully steered a company to emerge as an unrivaled leader in its sector by multiplying its sales from $4M to $18M in half a decade.
In recent years, Krystel has channeled her vast experience into mentoring, playing pivotal roles as a consultant or board member to embolden fellow entrepreneurs. Her versatility is further accentuated by her engagements across diverse industries

Navin Williams

With 11 years of leadership experience in Business Management, Navin Williams has consistently delivered transformative results. His leadership has championed small businesses on their path to accelerated growth, steered large enterprises towards a surge in efficiency by up to 40%, and provided strategic direction to e-commerce companies navigating the dynamic digital marketplace.
His toolkit of expertise encompasses spearheading organizational transformations, enhancing business agility, and driving process efficiency across a spectrum of domains and frameworks, with a particular emphasis on Lean principles. Understanding the unique challenges and opportunities presented by both brick-and-mortar operations and digital storefronts, Navin is adept at crafting strategies that align with specific business objectives.
His commitment to rigorous reporting ensures transparency and data-driven decision-making, solidifying his reputation as a versatile and results-driven business leader.

Jane Sampson

Jane Sampson boasts over 15 years in the Apparel & Home Fashions sector. Throughout her career, she’s demonstrated a depth of knowledge in areas like Design, Product Development, Global Sourcing, and Market Research. Her business acumen is backed by a proven record in Procurement, Business Planning, and Sales.
Central to Jane’s professional journey is JANEEN HOME LLC. This company, under her leadership, specializes in introducing new textures, designs, and prints for bedding and soft home lines. Her brand’s presence is felt in prominent retailers such as Macy’s, Ross Stores, Hobby Lobby, Bealls, and Belk.
Beyond her corporate achievements, Jane shares her industry insights as an Adjunct Professor at Baylor University. She remains committed to fostering growth and nurturing future talents, ensuring they’re equipped for success in the dynamic world of Apparel & Home Fashions.

Archana Reddy Williams

From the corporate world to the dynamic world of Amazon, Archana’s journey has been nothing short of transformative. As a seasoned management consultant, corporate leader, and a 7-figure Amazon seller, she founded CartKaboom with a vision to demystify the Amazon maze for brands.
What drives Archana? Her passion for ensuring every brand gets a fair shot at success on Amazon. CartKaboom works tirelessly as a partner, acting as a true extension of brands, ensuring they shine in the Amazon marketplace. While she cherishes working with all types of businesses, Archana’s heart holds a special place for family-owned and women-led brands. Drawing from a wealth of firsthand insights and tailored strategies, she’s had the honour of propelling many of these businesses to 7+ figure successes on Amazon.
At the heart of CartKaboom, it’s not just about metrics. Archana delves deep into a brand’s narrative and core values, designing Amazon-focused strategies that amplify their presence. From listing enhancements and keyword optimization to effective advertising campaigns, Archana ensures that brands don’t just survive, but thrive in this ecommerce behemoth. Outside the world of ecommerce, Archana is active in real estate. As an Accredited Real Estate Investor and a CRE General Partner, she oversees diverse commercial real estate ventures, bringing the same dedication and business acumen to this vertical.
At the core of it all, Archana’s faith in God and her family remain her pillars. She resides in Dallas, Texas with her husband and three kids. For relaxation and fun, she enjoys travelling, hiking, and exploring nature, seeing it as a reflection of God’s beauty. She’s also active in local church initiatives, emphasising community growth and unity.