Reclaim Your Ad Spend: Use Amazon Negative Keywords

As an Amazon advertiser, you know that your ad spend is like an investment – but you may not be getting the return on that investment that you need. Fortunately, there’s an easy trick to help boost your ROI: utilizing Amazon negative keywords. Using Amazon negative keywords helps to refine your campaign so that it targets customers more effectively. By adding words or phrases to the negative keyword list, you can eliminate any irrelevant search traffic from showing your ads and focus only on relevant customers. This helps reduce wasted spending and increases ROI. In this article, we’ll discuss what Amazon negative keywords are and how to use them effectively for maximum ROI. We’ll also look at some of the key tips for finding the right negative keywords for your campaigns. Finally, we’ll take a look at how to optimize your ad campaigns with Amazon’s detailed targeting feature.

What Are Amazon Negative Keywords?

Negative keywords are an essential component to any successful Amazon PPC campaign. They are terms that you don’t want your ads to appear for. When done right, they keep your ads from showing up in searches related to irrelevant or unrelated queries and products. By setting up negative keywords, you can make sure that your ad spend is being allocated only towards relevant searches. This makes it easier for customers to find what they’re looking for, while also helping you save money by avoiding higher bids on unnecessary keywords or queries. It’s a win-win! Furthermore, having an effective negative keyword list will help you dominate the SERP (search engine results page), as it will reduce the competition from other sponsored ads. Finally, this method of bidding tactics allows you to maximize the ROI of your campaigns and make informed decisions about where to allocate budget for future advertising initiatives.

How to Effectively Implement Negative Keywords?

When it comes to maximizing the ROI of your Amazon advertising campaigns, negative keywords should be an essential part of your strategy. To get the most out of negative keywords, however, you need to know how they work. Negative keywords help you avoid displaying your ads in irrelevant search results by targeting those searches that are highly likely to result in a click but are unlikely to result in a purchase. For example, if you’re selling clothes and someone searches for “free clothes” on Amazon, you would add “free” as a negative keyword so that your ads won’t show up for that search.In addition to making sure that your ads don’t show up for searches with no purchase intent, you should also think about where in the sales funnel those queries occur. For instance, if someone is searching for a product review or comparison guide on Amazon, adding those terms as a negative keyword will ensure that your ad won’t appear there at all. Negative keywords can be a powerful tool for Amazon Ads advertisers looking to reduce wasted spend and increase conversions. Depending on your campaign objectives, you may want to consider using different types of negative keywords, such as:
Brand name keywords: Adding competitors’ names as negatives can help you avoid bidding on irrelevant traffic and protect your brand reputation.
Mis-spellings: Adding common typos as negatives can save you money and improve your ad targeting accuracy.
Generic keywords: Adding broad, irrelevant terms as negatives can help you refine your targeting and avoid showing up for unrelated searches

Benefits of Utilizing Negative Keywords

  • Eliminate wasteful ad spend on irrelevant searches
  • Maximize ROI by targeting the right customers for conversions
  • Increase sales and conversion rates
  • Lower cost per click (CPC), leading to more money in your pocket!

By leveraging Amazon’s keyword tools and analytics, you can gain an edge over competitors who do not use negative keywords in their advertising strategy. Using these tools to get granular with the keywords and phrases you target can help you save even more money while reaching the right audience


Cartkaboom, an Amazon brand management company, can help you utilize negative keywords in your Amazon Ads to optimize your budget and achieve better results. Negative keywords are crucial in eliminating wasteful ad spend and focusing on profitable, high-converting keywords. While setting and managing negative keywords can be a complex process, Cartkaboom can assist with the research and strategy needed to achieve success in a shorter amount of time. With Cartkaboom’s expertise and access to the right tools, you can effectively control your ad spend and maximize your ROI on Amazon Ads
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Krystel Borg

Krystel possesses a unique expertise in transforming company sales, thanks to her knack for devising strategic blueprints and fostering high-performing teams. Throughout her career, she’s been at the helm of businesses that have burgeoned from mere startups to eight-figure giants. She boasts two notable exits in the CPG sector, with one being the acclaimed Swander Pace Private Equity Group.
Her profound understanding of product-centric ventures spans the entire lifecycle—from conceptualizing brands to overseeing logistics, supply chain management, and devising robust digital marketing initiatives. One of Krystel’s standout accomplishments in sales is her tenure with QVC, where she not only celebrated over 100 on-air appearances but also clinched a nomination for their coveted “Rising Star” award, sharing the limelight with industry titans like Sephora.
With a proven track record of scaling startups to monumental heights—like achieving $1.5M in revenue within a year and subsequently doubling it—and salvaging firms from deficits to enjoy $1.8M profits, Krystel’s prowess is undeniable. She masterfully steered a company to emerge as an unrivaled leader in its sector by multiplying its sales from $4M to $18M in half a decade.
In recent years, Krystel has channeled her vast experience into mentoring, playing pivotal roles as a consultant or board member to embolden fellow entrepreneurs. Her versatility is further accentuated by her engagements across diverse industries

Navin Williams

With 11 years of leadership experience in Business Management, Navin Williams has consistently delivered transformative results. His leadership has championed small businesses on their path to accelerated growth, steered large enterprises towards a surge in efficiency by up to 40%, and provided strategic direction to e-commerce companies navigating the dynamic digital marketplace.
His toolkit of expertise encompasses spearheading organizational transformations, enhancing business agility, and driving process efficiency across a spectrum of domains and frameworks, with a particular emphasis on Lean principles. Understanding the unique challenges and opportunities presented by both brick-and-mortar operations and digital storefronts, Navin is adept at crafting strategies that align with specific business objectives.
His commitment to rigorous reporting ensures transparency and data-driven decision-making, solidifying his reputation as a versatile and results-driven business leader.

Jane Sampson

Jane Sampson boasts over 15 years in the Apparel & Home Fashions sector. Throughout her career, she’s demonstrated a depth of knowledge in areas like Design, Product Development, Global Sourcing, and Market Research. Her business acumen is backed by a proven record in Procurement, Business Planning, and Sales.
Central to Jane’s professional journey is JANEEN HOME LLC. This company, under her leadership, specializes in introducing new textures, designs, and prints for bedding and soft home lines. Her brand’s presence is felt in prominent retailers such as Macy’s, Ross Stores, Hobby Lobby, Bealls, and Belk.
Beyond her corporate achievements, Jane shares her industry insights as an Adjunct Professor at Baylor University. She remains committed to fostering growth and nurturing future talents, ensuring they’re equipped for success in the dynamic world of Apparel & Home Fashions.

Archana Reddy Williams

From the corporate world to the dynamic world of Amazon, Archana’s journey has been nothing short of transformative. As a seasoned management consultant, corporate leader, and a 7-figure Amazon seller, she founded CartKaboom with a vision to demystify the Amazon maze for brands.
What drives Archana? Her passion for ensuring every brand gets a fair shot at success on Amazon. CartKaboom works tirelessly as a partner, acting as a true extension of brands, ensuring they shine in the Amazon marketplace. While she cherishes working with all types of businesses, Archana’s heart holds a special place for family-owned and women-led brands. Drawing from a wealth of firsthand insights and tailored strategies, she’s had the honour of propelling many of these businesses to 7+ figure successes on Amazon.
At the heart of CartKaboom, it’s not just about metrics. Archana delves deep into a brand’s narrative and core values, designing Amazon-focused strategies that amplify their presence. From listing enhancements and keyword optimization to effective advertising campaigns, Archana ensures that brands don’t just survive, but thrive in this ecommerce behemoth. Outside the world of ecommerce, Archana is active in real estate. As an Accredited Real Estate Investor and a CRE General Partner, she oversees diverse commercial real estate ventures, bringing the same dedication and business acumen to this vertical.
At the core of it all, Archana’s faith in God and her family remain her pillars. She resides in Dallas, Texas with her husband and three kids. For relaxation and fun, she enjoys travelling, hiking, and exploring nature, seeing it as a reflection of God’s beauty. She’s also active in local church initiatives, emphasising community growth and unity.