Safeguarding Your Brand With Amazon Transparency

If you’re an e-commerce business, you know how important it is to protect your products from counterfeiters. There are a lot of challenges that come with selling online, and the threat of counterfeit goods is one of the biggest. Counterfeit items can erode your brand’s reputation and even damage customer relationships. That’s why Amazon developed a program called Transparency to help sellers protect their authentic goods from counterfeiting. Today, we’ll explain what Amazon Transparency is and how it works. We’ll also share some tips on safeguarding your brand with this invaluable tool. Whether you’re already part of the program or just considering it, this article will help you get the most out of Amazon Transparency. So let’s dive in!

What Is Amazon Transparency?

Amazon Transparency is an anti-counterfeiting service that allows businesses to have full control over the sale of their products. It uses a unique code on product packaging to track authentic products across the Amazon network. You’ll be able to quickly and easily identify potentially counterfeit products and take swift action. Amazon Transparency takes the stress out of protecting your brand by giving you real-time visibility into your supply chain, so you can make sure only genuine products reach consumers. Plus, it’s easy to implement—all you need to do is place a unique code on each product package and start tracking. In no time at all, you’ll be safeguarding your brand from counterfeiting and putting your customers first!

Benefits of Enrolling in Amazon Transparency

Enrolling in Amazon Transparency offers multiple benefits for protecting and safeguarding your brand. With an Amazon Transparency number, customers can easily verify the authenticity of your products with a single scan—and you get to rest easy knowing that they’re buying the real deal.

Here’s a breakdown of the advantages you get when you enroll:

  • Monitor your product’s supply chain: With Amazon Transparency, you can track every product as it moves through the supply chain. This means you can keep an eye on things like where and how your product is being stored and shipped, so you can ensure it reaches customers safely and doesn’t get diverted into unauthorized channels.
  • Protect against counterfeiters: One of the main reasons for enrolling in Amazon Transparency is to protect your business from counterfeiters. If someone does try to sell an imitation of your product, Amazon will deactivate it from their marketplace and alert you when anyone tries to purchase it.
  • Make removal requests easier: If you find third-party sellers offering unlicensed versions or replicas of your products that are not authorized by you or Amazon, then making removal requests will become a lot simpler. You can quickly remove these unauthorized copies by requesting an investigation with a single click using Amazon Transparency.

Enrolling in Amazon Transparency is an easy and straightforward process that gives tremendous peace of mind knowing that your brand is protected from counterfeits—and provides a safe purchasing experience for customers too!


In conclusion, Amazon Transparency is an invaluable tool for businesses striving to protect their brand in the digital age. With it, businesses can ensure that their products are traceable and authentic, and that their customers remain satisfied and loyal. The genuine and transparent exchange of information between buyers and sellers helps to eliminate counterfeits and represent a business’s true value. With Amazon Transparency, businesses have the power to safeguard their brand and their customers from the harm of counterfeiting and create a level playing field in the e-commerce world. CartKaboom, being a specialized Amazon Brand Management agency, is familiar with the Amazon Transparency program and can leverage it to the benefit of its clients. By using Transparency, CartKaboom can help brands protect their intellectual property rights and prevent unauthorized sellers from hijacking their listings. This ensures that customers receive genuine products and helps to build trust in the brand. Furthermore, CartKaboom can use Transparency to gather valuable data insights that can be used to optimize the supply chain and improve operational efficiency. By monitoring the movement of products through the supply chain, CartKaboom can identify bottlenecks and areas for improvement, helping brands to streamline their operations and reduce costs.
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Krystel Borg

Krystel possesses a unique expertise in transforming company sales, thanks to her knack for devising strategic blueprints and fostering high-performing teams. Throughout her career, she’s been at the helm of businesses that have burgeoned from mere startups to eight-figure giants. She boasts two notable exits in the CPG sector, with one being the acclaimed Swander Pace Private Equity Group.
Her profound understanding of product-centric ventures spans the entire lifecycle—from conceptualizing brands to overseeing logistics, supply chain management, and devising robust digital marketing initiatives. One of Krystel’s standout accomplishments in sales is her tenure with QVC, where she not only celebrated over 100 on-air appearances but also clinched a nomination for their coveted “Rising Star” award, sharing the limelight with industry titans like Sephora.
With a proven track record of scaling startups to monumental heights—like achieving $1.5M in revenue within a year and subsequently doubling it—and salvaging firms from deficits to enjoy $1.8M profits, Krystel’s prowess is undeniable. She masterfully steered a company to emerge as an unrivaled leader in its sector by multiplying its sales from $4M to $18M in half a decade.
In recent years, Krystel has channeled her vast experience into mentoring, playing pivotal roles as a consultant or board member to embolden fellow entrepreneurs. Her versatility is further accentuated by her engagements across diverse industries

Navin Williams

With 11 years of leadership experience in Business Management, Navin Williams has consistently delivered transformative results. His leadership has championed small businesses on their path to accelerated growth, steered large enterprises towards a surge in efficiency by up to 40%, and provided strategic direction to e-commerce companies navigating the dynamic digital marketplace.
His toolkit of expertise encompasses spearheading organizational transformations, enhancing business agility, and driving process efficiency across a spectrum of domains and frameworks, with a particular emphasis on Lean principles. Understanding the unique challenges and opportunities presented by both brick-and-mortar operations and digital storefronts, Navin is adept at crafting strategies that align with specific business objectives.
His commitment to rigorous reporting ensures transparency and data-driven decision-making, solidifying his reputation as a versatile and results-driven business leader.

Jane Sampson

Jane Sampson boasts over 15 years in the Apparel & Home Fashions sector. Throughout her career, she’s demonstrated a depth of knowledge in areas like Design, Product Development, Global Sourcing, and Market Research. Her business acumen is backed by a proven record in Procurement, Business Planning, and Sales.
Central to Jane’s professional journey is JANEEN HOME LLC. This company, under her leadership, specializes in introducing new textures, designs, and prints for bedding and soft home lines. Her brand’s presence is felt in prominent retailers such as Macy’s, Ross Stores, Hobby Lobby, Bealls, and Belk.
Beyond her corporate achievements, Jane shares her industry insights as an Adjunct Professor at Baylor University. She remains committed to fostering growth and nurturing future talents, ensuring they’re equipped for success in the dynamic world of Apparel & Home Fashions.

Archana Reddy Williams

From the corporate world to the dynamic world of Amazon, Archana’s journey has been nothing short of transformative. As a seasoned management consultant, corporate leader, and a 7-figure Amazon seller, she founded CartKaboom with a vision to demystify the Amazon maze for brands.
What drives Archana? Her passion for ensuring every brand gets a fair shot at success on Amazon. CartKaboom works tirelessly as a partner, acting as a true extension of brands, ensuring they shine in the Amazon marketplace. While she cherishes working with all types of businesses, Archana’s heart holds a special place for family-owned and women-led brands. Drawing from a wealth of firsthand insights and tailored strategies, she’s had the honour of propelling many of these businesses to 7+ figure successes on Amazon.
At the heart of CartKaboom, it’s not just about metrics. Archana delves deep into a brand’s narrative and core values, designing Amazon-focused strategies that amplify their presence. From listing enhancements and keyword optimization to effective advertising campaigns, Archana ensures that brands don’t just survive, but thrive in this ecommerce behemoth. Outside the world of ecommerce, Archana is active in real estate. As an Accredited Real Estate Investor and a CRE General Partner, she oversees diverse commercial real estate ventures, bringing the same dedication and business acumen to this vertical.
At the core of it all, Archana’s faith in God and her family remain her pillars. She resides in Dallas, Texas with her husband and three kids. For relaxation and fun, she enjoys travelling, hiking, and exploring nature, seeing it as a reflection of God’s beauty. She’s also active in local church initiatives, emphasising community growth and unity.