SEO Secrets: Ranking Higher With Amazon Keywords

Are you looking to increase your rankings on Amazon? If so, you need to understand the power of Amazon Keywords and how they can help you get more visibility in search. Amazon Keywords are specifically designed to give you an edge in ranking for the products in your store. When used correctly, these keywords can boost your product listings and make them more visible to potential customers. With the right SEO strategy, you can use Amazon Keywords to target specific customer segments and drive more traffic, sales, and profits. In this article, we’ll show you how to incorporate these powerful keywords into your SEO strategy to increase your visibility on Amazon. You’ll learn how to use Amazon Keywords to create targeted campaigns and get the most out of each keyword. Ready to learn how to start ranking higher on Amazon? Let’s dive in!

What Are Amazon Keywords?

Amazon keywords are phrases that shoppers search on Amazon to find the products they’re looking for. It’s important to note that the way people search on Amazon is often different from the way they search on search engines like Google. For example, customers may use a more targeted phrase rather than a generic one. Therefore, it’s essential that you optimize your product listings for keywords relevant to what customers are looking for. To rank higher and reach more potential customers, you need to identify phrases or terms commonly used in searches related to your niche and include these in your product titles and descriptions. Doing so will help your product pages show up higher in Amazon’s search engine results pages (SERPs). You can also use “negative keywords” – terms related to your niche but not actually included in your products – to eliminate low-relevancy search results from appearing in SERPs.

How to Find the Right Keywords for Your Product

Amazon keywords are powerful tools for getting your product to the top of the list in organic search results, but how do you know which keywords will be most effective for your brand? Here are a few tips for finding and using Amazon keywords that can help your product rank higher: Research competitor listings. It’s important to research what keywords your competitors are using so you can get an idea of what words and phrases work best. You can start by entering some of your competitors’ titles into Amazon’s search bar to see what top-ranking phrases they use. Look at customer reviews. Reading customer reviews is a great way to understand customer sentiment and uncover terms that people might use when searching for products like yours. Keep an eye out for words like “value,” “quality,” “great price,” etc., as these can all be used as keyword phrases on your own listing. Use Amazon’s auto-complete feature. When you start typing a word in Amazon’s search bar, auto-suggestions will appear – these suggestions can give you insight into the words and phrases customers are using when searching for related products. By taking the time to do thorough keyword research, you’ll find yourself better positioned to create a listing that is both SEO-friendly and appealing to customers. With the right strategies in place, you’ll be well on your way to boosting organic traffic and driving more sales!

The Importance of Keyword Research

When it comes to ranking higher on Amazon, keyword research is essential. It’s the foundation for selecting the right keywords and phrases that will bring you a better return on investment. Here are three reasons why keyword research is important:


By researching the most popular keywords related to your product or niche, you can ensure that the words you’re using are relevant to what potential customers are searching for. This will help increase your chances of ranking higher in search engine results.


Using keywords and phrases related to your product or niche will also help increase visibility. You can use popular keywords in your product descriptions, titles, and tags that will make it easier for customers to find your products when they’re searching for them.


Keyword research also provides valuable insight into customer behavior by giving you a better understanding of what people are actually looking for. This can be used to guide product development and refine marketing strategies so you can target the right customers with the right message. By taking the time to properly research keywords, you’ll be able to optimize Amazon listings so they rank higher in search engine results and attract more potential customers than ever before.

Easy Tips for Better Amazon Keyword Optimization

If you want to rank higher in Amazon’s search results, you need to understand how Amazon works. Luckily, there are some simple tips that can help you optimize your product pages with the right Amazon keywords.

Do Your Research

Knowing which Amazon keywords to include on your pages is essential, and research is key. Before you start optimizing your product pages, identify the most popular keywords related to your products and services. Consider what your target customers are likely to type in when they search for products like yours. This will help you narrow down the right keywords for each page.

Monitor Performance

Once you have chosen the right Amazon keywords, make sure to monitor their performance in terms of rankings and click-through rates (CTRs). If certain keywords aren’t delivering satisfactory results, consider changing them up or replacing them with more relevant ones.

Use Long-tail Keywords

Long-tail keywords are phrases or strings of words that are more specific than shorter keyword phrases or single words. They typically contain 3 or more words and can be used to target a narrower audience. These long-tail keywords can help improve organic rankings on specific products or services by targeting a specific customer segment or region. By following these easy tips for better Amazon keyword optimization, you can improve your organic rankings on Amazon, giving you an edge over the competition.


At Cartkaboom, we know how to effectively optimize keywords on Amazon to increase product visibility and drive sales. Our team of experts uses a data-driven approach to identify relevant and high-traffic keywords, optimize product listings, and continually monitor performance to ensure that our clients’ products remain competitive on the platform.
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Krystel Borg

Krystel possesses a unique expertise in transforming company sales, thanks to her knack for devising strategic blueprints and fostering high-performing teams. Throughout her career, she’s been at the helm of businesses that have burgeoned from mere startups to eight-figure giants. She boasts two notable exits in the CPG sector, with one being the acclaimed Swander Pace Private Equity Group.
Her profound understanding of product-centric ventures spans the entire lifecycle—from conceptualizing brands to overseeing logistics, supply chain management, and devising robust digital marketing initiatives. One of Krystel’s standout accomplishments in sales is her tenure with QVC, where she not only celebrated over 100 on-air appearances but also clinched a nomination for their coveted “Rising Star” award, sharing the limelight with industry titans like Sephora.
With a proven track record of scaling startups to monumental heights—like achieving $1.5M in revenue within a year and subsequently doubling it—and salvaging firms from deficits to enjoy $1.8M profits, Krystel’s prowess is undeniable. She masterfully steered a company to emerge as an unrivaled leader in its sector by multiplying its sales from $4M to $18M in half a decade.
In recent years, Krystel has channeled her vast experience into mentoring, playing pivotal roles as a consultant or board member to embolden fellow entrepreneurs. Her versatility is further accentuated by her engagements across diverse industries

Navin Williams

With 11 years of leadership experience in Business Management, Navin Williams has consistently delivered transformative results. His leadership has championed small businesses on their path to accelerated growth, steered large enterprises towards a surge in efficiency by up to 40%, and provided strategic direction to e-commerce companies navigating the dynamic digital marketplace.
His toolkit of expertise encompasses spearheading organizational transformations, enhancing business agility, and driving process efficiency across a spectrum of domains and frameworks, with a particular emphasis on Lean principles. Understanding the unique challenges and opportunities presented by both brick-and-mortar operations and digital storefronts, Navin is adept at crafting strategies that align with specific business objectives.
His commitment to rigorous reporting ensures transparency and data-driven decision-making, solidifying his reputation as a versatile and results-driven business leader.

Jane Sampson

Jane Sampson boasts over 15 years in the Apparel & Home Fashions sector. Throughout her career, she’s demonstrated a depth of knowledge in areas like Design, Product Development, Global Sourcing, and Market Research. Her business acumen is backed by a proven record in Procurement, Business Planning, and Sales.
Central to Jane’s professional journey is JANEEN HOME LLC. This company, under her leadership, specializes in introducing new textures, designs, and prints for bedding and soft home lines. Her brand’s presence is felt in prominent retailers such as Macy’s, Ross Stores, Hobby Lobby, Bealls, and Belk.
Beyond her corporate achievements, Jane shares her industry insights as an Adjunct Professor at Baylor University. She remains committed to fostering growth and nurturing future talents, ensuring they’re equipped for success in the dynamic world of Apparel & Home Fashions.

Archana Reddy Williams

From the corporate world to the dynamic world of Amazon, Archana’s journey has been nothing short of transformative. As a seasoned management consultant, corporate leader, and a 7-figure Amazon seller, she founded CartKaboom with a vision to demystify the Amazon maze for brands.
What drives Archana? Her passion for ensuring every brand gets a fair shot at success on Amazon. CartKaboom works tirelessly as a partner, acting as a true extension of brands, ensuring they shine in the Amazon marketplace. While she cherishes working with all types of businesses, Archana’s heart holds a special place for family-owned and women-led brands. Drawing from a wealth of firsthand insights and tailored strategies, she’s had the honour of propelling many of these businesses to 7+ figure successes on Amazon.
At the heart of CartKaboom, it’s not just about metrics. Archana delves deep into a brand’s narrative and core values, designing Amazon-focused strategies that amplify their presence. From listing enhancements and keyword optimization to effective advertising campaigns, Archana ensures that brands don’t just survive, but thrive in this ecommerce behemoth. Outside the world of ecommerce, Archana is active in real estate. As an Accredited Real Estate Investor and a CRE General Partner, she oversees diverse commercial real estate ventures, bringing the same dedication and business acumen to this vertical.
At the core of it all, Archana’s faith in God and her family remain her pillars. She resides in Dallas, Texas with her husband and three kids. For relaxation and fun, she enjoys travelling, hiking, and exploring nature, seeing it as a reflection of God’s beauty. She’s also active in local church initiatives, emphasising community growth and unity.