Survive & Thrive: How to Recession-Proof Your Amazon Biz

The last recession was a tough one, and while we might be feeling a small sense of relief now, there’s no doubt that another one is looming around the corner. Now’s the time to start thinking about how you can recession-proof your Amazon business so that you can not only survive but thrive. It’s easy to get caught up in the day-to-day running of your business and forget about future economic trends, but if you want to keep your eCommerce business going strong for years to come, it pays to know how to prepare yourself for a potential global economic downturn. In this post, we’ll take a look at five essential steps to recession-proofing your Amazon business so that it can come through unscathed no matter what economic challenges lie ahead. Let’s get started!

Re-Evaluating Your Strategy

The key to recession-proofing your Amazon business is taking the time to build a secure framework and re-evaluate your strategy for the new economic climate. Whether you’re already established on Amazon or planning to launch soon, there are some simple steps you can take to recession-proof your business. First, take a look at your operational costs—are there any fixed costs that could be reduced or eliminated? Are there any more efficient ways of doing things? Doing this will help free up capital, so you can re-invest it into other areas of your business. Next, review your product mix and make sure it is in line with consumer trends—what are customers buying, and how can you best meet those needs? Think about launching new lines or products with higher demand that can help sustain sales during a recession. Finally, review any risks or potential issues that could arise in the future and create contingency plans for them. Taking these steps now will ensure that you’re ready no matter what the future holds!

Market Research to Find Niche Opportunities

The key to surviving any kind of economic downturn is to find new opportunities to make money. In this regard, investing in market research is essential for eCommerce sellers. Whenever there’s a recession, new trends emerge and established ones become difficult to keep up with.
Market research helps you identify profitable areas within the space you’re operating in and plan out the best strategies for pursuing them. With market research, you can get an in-depth look at your competition, customers’ behaviors, and current market trends. This invaluable data can help you develop better product and pricing strategies that will give your Amazon business the edge it needs to survive and thrive during times of economic uncertainty. Moreover, market research also helps you focus on new target audiences that are more likely to have a positive response to your products or services. Taking time to understand who your potential customers are and what they value can help you weather any economic storm that comes our way in 2023

Leverage Your Resources & Cut Expenses

If you want to make sure your Amazon business survives the 2023 recession, leveraging your resources and cutting expenses is a great way to start. You may think that you need to cut corners or spend more money to save money, but it’s actually the opposite—here are some ways you can leverage your resources and cut back on expenses with minimal effort.

Automate Processes

Adopting automation technology wherever possible is a great way to reduce expenses and improve efficiency. Automation can help with time-consuming tasks like marketing, inventory management, and customer service, freeing up time for the more important tasks like product research and development.

Utilize Dropshipping

Dropshipping eliminates the need for warehousing costs, which can add up quickly with inventory-based companies. With dropshipping, suppliers store the products in their own warehouses—you never have to touch the product! This means no storage costs, no shipping costs, and no employee costs associated with packing and shipping orders.

Invest in Automated Advertising Tools

By investing in automated ad tools like Amazon Advertising and Google Ads, you can spend less time managing campaigns manually. Additionally, automated tools will provide analytics on your performance so that you can see where you could be doing better or what areas need more attention from you.

Diversify Your Products & Streamline Inventory

As Amazon sellers, you understand that diversifying your product offerings can open up whole new worlds of opportunity. But what you might not know is that diversifying and streamlining your inventory can also be a great way to recession-proof your Amazon business in 2023. .

Research trends

Do some research on current and upcoming trends to understand what products are in high demand, and don’t be afraid to take risks. Try adding a few items per month for the next year to see how the market responds.

Invest in Amazon FBA

Investing in Amazon FBA can help streamline your inventory management process, saving both time and money. Plus, it will give you the ability to get items shipped directly to customers—no need to worry about stocking, packaging or shipping goods yourself!

Invest in Customer Retention & Reviews

If you want to recession-proof your Amazon business, one of the best things you can do is invest in customer retention and reviews. Not only are repeat customers more likely to buy from you again, but they’re also more likely to give you good reviews which will improve your listing rankings.

Retain Customers

There are several ways to retain your customers and keep them coming back for more.

  1. Reward loyal customers with loyalty programs or discounts
  2. Personalize the customer experience with personalized emails, thank you notes, and phone calls
  3. Make sure to follow up after each purchase with a thank-you call or email
  4. Offer superior customer service with a focus on resolving any issues quickly and efficiently
  5. Focus on creating an enjoyable shopping experience that makes customers feel valued

Reviews Matter

If you want to stay competitive in the world of Amazon, reviews matter—and lots of them! Recent studies have found that products with more than 50 reviews had dramatically higher conversions rates than those without. So how do you get reviews? Here are some tips:

  1. Reach out directly to customers via email or phone call after each purchase
  2. Ask customers who have had a positive experience to leave reviews if they have time
  3. Offer incentives such as discounts or free products if they leave a review (just make sure it’s within Amazon’s terms of service)
  4. Follow up with customers who have left negative reviews and try to resolve their issue

Take Advantage of Automation & Outsourcing

It’s no secret that automation and outsourcing come hand-in-hand when it comes to growing an Amazon business. With the right strategies in place, you can save money, increase efficiency, and ensure that your business is recession-proof.

So how can you take advantage of automation and outsourcing? Here are a few tips:

  1. Automate your email marketing – with automated email marketing, you can connect with customers easily and quickly, allowing you to build relationships and increase loyalty.
  2. Outsource customer service – this can be a great way to free up valuable resources while maintaining quality customer service at all times.
  3. Automate inventory management – automate your inventory management system so that it runs smoothly at all times, even during periods of peak demand or economic uncertainty.
  4. Outsource order fulfillment – this will help you eliminate shipping headaches while making sure customers get their orders quickly and accurately every single time.

Automation and outsourcing are essential for any Amazon business’ success—especially when it comes to making sure that your business is recession-proof in the coming year!


With 2023 likely to be the start of a recession, it’s important to take proactive measures to recession-proof your Amazon business now. By investing in automation and AI technologies, staying ahead of the competition, understanding the right product mix to remain profitable, and staying agile, you can ensure your Amazon business will survive and thrive in a recessionary environment..CartKaboom offers tools that help safeguard your business by preventing price gouging, unauthorized sellers, and hijackers. By detecting and removing any unauthorized or fraudulent activities, CartKaboom can help maintain your business’s reputation and customer trust. Additionally, it monitors customer feedback and reviews, allowing you to quickly address any negative feedback and resolve issues to ensure your business remains competitive and profitable. With CartKaboom’s essential tools, you can be confident that your Amazon FBA business is protected during tough economic times.
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Krystel Borg

Krystel possesses a unique expertise in transforming company sales, thanks to her knack for devising strategic blueprints and fostering high-performing teams. Throughout her career, she’s been at the helm of businesses that have burgeoned from mere startups to eight-figure giants. She boasts two notable exits in the CPG sector, with one being the acclaimed Swander Pace Private Equity Group.
Her profound understanding of product-centric ventures spans the entire lifecycle—from conceptualizing brands to overseeing logistics, supply chain management, and devising robust digital marketing initiatives. One of Krystel’s standout accomplishments in sales is her tenure with QVC, where she not only celebrated over 100 on-air appearances but also clinched a nomination for their coveted “Rising Star” award, sharing the limelight with industry titans like Sephora.
With a proven track record of scaling startups to monumental heights—like achieving $1.5M in revenue within a year and subsequently doubling it—and salvaging firms from deficits to enjoy $1.8M profits, Krystel’s prowess is undeniable. She masterfully steered a company to emerge as an unrivaled leader in its sector by multiplying its sales from $4M to $18M in half a decade.
In recent years, Krystel has channeled her vast experience into mentoring, playing pivotal roles as a consultant or board member to embolden fellow entrepreneurs. Her versatility is further accentuated by her engagements across diverse industries

Navin Williams

With 11 years of leadership experience in Business Management, Navin Williams has consistently delivered transformative results. His leadership has championed small businesses on their path to accelerated growth, steered large enterprises towards a surge in efficiency by up to 40%, and provided strategic direction to e-commerce companies navigating the dynamic digital marketplace.
His toolkit of expertise encompasses spearheading organizational transformations, enhancing business agility, and driving process efficiency across a spectrum of domains and frameworks, with a particular emphasis on Lean principles. Understanding the unique challenges and opportunities presented by both brick-and-mortar operations and digital storefronts, Navin is adept at crafting strategies that align with specific business objectives.
His commitment to rigorous reporting ensures transparency and data-driven decision-making, solidifying his reputation as a versatile and results-driven business leader.

Jane Sampson

Jane Sampson boasts over 15 years in the Apparel & Home Fashions sector. Throughout her career, she’s demonstrated a depth of knowledge in areas like Design, Product Development, Global Sourcing, and Market Research. Her business acumen is backed by a proven record in Procurement, Business Planning, and Sales.
Central to Jane’s professional journey is JANEEN HOME LLC. This company, under her leadership, specializes in introducing new textures, designs, and prints for bedding and soft home lines. Her brand’s presence is felt in prominent retailers such as Macy’s, Ross Stores, Hobby Lobby, Bealls, and Belk.
Beyond her corporate achievements, Jane shares her industry insights as an Adjunct Professor at Baylor University. She remains committed to fostering growth and nurturing future talents, ensuring they’re equipped for success in the dynamic world of Apparel & Home Fashions.

Archana Reddy Williams

From the corporate world to the dynamic world of Amazon, Archana’s journey has been nothing short of transformative. As a seasoned management consultant, corporate leader, and a 7-figure Amazon seller, she founded CartKaboom with a vision to demystify the Amazon maze for brands.
What drives Archana? Her passion for ensuring every brand gets a fair shot at success on Amazon. CartKaboom works tirelessly as a partner, acting as a true extension of brands, ensuring they shine in the Amazon marketplace. While she cherishes working with all types of businesses, Archana’s heart holds a special place for family-owned and women-led brands. Drawing from a wealth of firsthand insights and tailored strategies, she’s had the honour of propelling many of these businesses to 7+ figure successes on Amazon.
At the heart of CartKaboom, it’s not just about metrics. Archana delves deep into a brand’s narrative and core values, designing Amazon-focused strategies that amplify their presence. From listing enhancements and keyword optimization to effective advertising campaigns, Archana ensures that brands don’t just survive, but thrive in this ecommerce behemoth. Outside the world of ecommerce, Archana is active in real estate. As an Accredited Real Estate Investor and a CRE General Partner, she oversees diverse commercial real estate ventures, bringing the same dedication and business acumen to this vertical.
At the core of it all, Archana’s faith in God and her family remain her pillars. She resides in Dallas, Texas with her husband and three kids. For relaxation and fun, she enjoys travelling, hiking, and exploring nature, seeing it as a reflection of God’s beauty. She’s also active in local church initiatives, emphasising community growth and unity.