The Buy Box Battle: Strategies to Win on Amazon

The Buy Box battle is fierce, with competition coming from both large and small sellers alike. To come out on top, you must have a well-thought-out plan with strategies that put you in an advantageous position. In this article, we’ll explore four key strategies that can help you win on Amazon: understanding the importance of customer service, optimizing for price, leveraging FBA, and investing in advertising support. We’ll explain why each strategy is important and provide actionable steps for implementation. By following these steps, you can dramatically increase your chances of winning more Buy Box battles and boosting your sales on Amazon.

Understanding the Buy Box

Winning the Amazon Buy Box is a highly sought-after goal for many merchants on the platform. The Buy Box is the box on the right side of a product page that features information about a specific merchant. If a merchant wins this coveted spot, it will become the default option when customers click ‘Add to Cart.’

In order to put yourself in contention for winning the Buy Box, you must first understand how Amazon determines who gets it. Amazon looks at several factors to determine which sellers are eligible to receive the Buy Box, including:

  • Seller ratings and performance
  • Shipping rates
  • Fulfillment methods
  • Prices of products and availability of inventory.

Understanding these factors can give you an advantage when competing for the Buy Box and can help you optimize your strategies for getting one over your competitors.

Strategies for Winning the Buy Box

Winning the buy box is no easy feat, but there are basic strategies that you can use to increase your chances. First, set your price competitively. The Amazon algorithm takes into account many factors, and pricing is one of the most important—it must be competitive and well balanced with product quality. Adjusting prices to match what competitors offer is a great way to keep yourself in the fight. Second, focus on product availability. Make sure that your products are in stock and able to ship quickly. Amazon recommends having a 99% fill rate and ships within two business days or sooner. Additionally, a good return policy increases customers’ confidence when they purchase from you, which can have a positive impact on Amazon’s metrics. Third, master content and optimization. Quality product descriptions paired with engaging titles can help boost conversions and rankings on Amazon’s search engine pages. Optimization also includes investing in high-quality imagery to showcase whatever it is you’re selling—pictures truly do speak louder than words sometimes! Finally, get smart about reviews and feedback. Amazon wants to see customers who return again and again; so make sure you nurture repeat buyers by offering great customer service before and after purchase. Also encourage positive customer reviews by providing incentives such as discounts or freebies for those who write kind words about their experience with your product or brand!


Winning the Amazon Buy Box is a competitive process and requires optimization across a few different factors. These include pricing and fulfillment methods, as well as building a strong customer experience. At Cartkaboom, we possess the expertise and knowledge required to enhance our clients’ Amazon listings, enabling them to meet Amazon’s Buy Box standards. Our company has developed strategies and plans that are likely to aid sellers in increasing their chances of acquiring the Buy Box. These plans include refining product descriptions, monitoring inventory levels, and analyzing pricing. By prioritizing the optimization of our clients’ listings to secure the Buy Box and increase sales, Cartkaboom has demonstrated a firm commitment to helping our clients achieve success on Amazon.
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Krystel Borg

Krystel possesses a unique expertise in transforming company sales, thanks to her knack for devising strategic blueprints and fostering high-performing teams. Throughout her career, she’s been at the helm of businesses that have burgeoned from mere startups to eight-figure giants. She boasts two notable exits in the CPG sector, with one being the acclaimed Swander Pace Private Equity Group.
Her profound understanding of product-centric ventures spans the entire lifecycle—from conceptualizing brands to overseeing logistics, supply chain management, and devising robust digital marketing initiatives. One of Krystel’s standout accomplishments in sales is her tenure with QVC, where she not only celebrated over 100 on-air appearances but also clinched a nomination for their coveted “Rising Star” award, sharing the limelight with industry titans like Sephora.
With a proven track record of scaling startups to monumental heights—like achieving $1.5M in revenue within a year and subsequently doubling it—and salvaging firms from deficits to enjoy $1.8M profits, Krystel’s prowess is undeniable. She masterfully steered a company to emerge as an unrivaled leader in its sector by multiplying its sales from $4M to $18M in half a decade.
In recent years, Krystel has channeled her vast experience into mentoring, playing pivotal roles as a consultant or board member to embolden fellow entrepreneurs. Her versatility is further accentuated by her engagements across diverse industries

Navin Williams

With 11 years of leadership experience in Business Management, Navin Williams has consistently delivered transformative results. His leadership has championed small businesses on their path to accelerated growth, steered large enterprises towards a surge in efficiency by up to 40%, and provided strategic direction to e-commerce companies navigating the dynamic digital marketplace.
His toolkit of expertise encompasses spearheading organizational transformations, enhancing business agility, and driving process efficiency across a spectrum of domains and frameworks, with a particular emphasis on Lean principles. Understanding the unique challenges and opportunities presented by both brick-and-mortar operations and digital storefronts, Navin is adept at crafting strategies that align with specific business objectives.
His commitment to rigorous reporting ensures transparency and data-driven decision-making, solidifying his reputation as a versatile and results-driven business leader.

Jane Sampson

Jane Sampson boasts over 15 years in the Apparel & Home Fashions sector. Throughout her career, she’s demonstrated a depth of knowledge in areas like Design, Product Development, Global Sourcing, and Market Research. Her business acumen is backed by a proven record in Procurement, Business Planning, and Sales.
Central to Jane’s professional journey is JANEEN HOME LLC. This company, under her leadership, specializes in introducing new textures, designs, and prints for bedding and soft home lines. Her brand’s presence is felt in prominent retailers such as Macy’s, Ross Stores, Hobby Lobby, Bealls, and Belk.
Beyond her corporate achievements, Jane shares her industry insights as an Adjunct Professor at Baylor University. She remains committed to fostering growth and nurturing future talents, ensuring they’re equipped for success in the dynamic world of Apparel & Home Fashions.

Archana Reddy Williams

From the corporate world to the dynamic world of Amazon, Archana’s journey has been nothing short of transformative. As a seasoned management consultant, corporate leader, and a 7-figure Amazon seller, she founded CartKaboom with a vision to demystify the Amazon maze for brands.
What drives Archana? Her passion for ensuring every brand gets a fair shot at success on Amazon. CartKaboom works tirelessly as a partner, acting as a true extension of brands, ensuring they shine in the Amazon marketplace. While she cherishes working with all types of businesses, Archana’s heart holds a special place for family-owned and women-led brands. Drawing from a wealth of firsthand insights and tailored strategies, she’s had the honour of propelling many of these businesses to 7+ figure successes on Amazon.
At the heart of CartKaboom, it’s not just about metrics. Archana delves deep into a brand’s narrative and core values, designing Amazon-focused strategies that amplify their presence. From listing enhancements and keyword optimization to effective advertising campaigns, Archana ensures that brands don’t just survive, but thrive in this ecommerce behemoth. Outside the world of ecommerce, Archana is active in real estate. As an Accredited Real Estate Investor and a CRE General Partner, she oversees diverse commercial real estate ventures, bringing the same dedication and business acumen to this vertical.
At the core of it all, Archana’s faith in God and her family remain her pillars. She resides in Dallas, Texas with her husband and three kids. For relaxation and fun, she enjoys travelling, hiking, and exploring nature, seeing it as a reflection of God’s beauty. She’s also active in local church initiatives, emphasising community growth and unity.