Three Barriers to Successful Logistics on Amazon

There are three main hurdles that can stand in the way of successful logistics on Amazon: lack of inventory, inefficient shipping practices, and inadequate customer service. These obstacles can have a significant impact on your business’s bottom line. In this article, we’ll discuss each of these roadblocks in turn and provide some actionable advice on how to overcome them. We’ll also provide some useful tips on how you can use Amazon logistics to generate more revenue and improve customer satisfaction.

Understanding the Amazon Marketplace

When it comes to successful logistics on Amazon, the first major obstacle is understanding the Amazon Marketplace. This e-commerce giant has changed the rules of the game, making it more complex and intense than ever before. To maneuver your way through, you must have an acute understanding of the different marketplaces, pricing strategies, product categories, and customer service requirements. There are also new tax laws and Amazon-specific terms that can trip you up if you don’t have a firm grasp on them. The key here is to be proactive in understanding how Amazon works and familiarizing yourself with their policies and procedures. To stay ahead of the competition, you should also be prepared for any new changes that come your way—from marketplace updates to marketplace disruptions to algorithmic shifts. Knowing how these factors interact with each other can make or break your business on Amazon.

Cost of Fulfillment and Shipping

Cost of fulfillment and shipping can be one of the most significant barriers when it comes to successful logistics on Amazon. Fulfillment by Amazon (FBA) helps you maximize your revenue potential by leveraging its fulfillment services, but this comes with a price. You have to pay a fee for every unit you ship for storage, processing, pick-and-pack and shipping costs. So make sure to calculate these fees per unit before adding them to the cost of selling your products on Amazon. Also consider any additional fees that come with using FBA like restocking fees or per-unit long-term storage fees that kick in after extended periods of time in an FBA warehouse. Aside from FBA costs, there’s also the cost of shipping for goods that you’re handling yourself. You’ll have to factor in the cost of shipping carriers – FedEx, UPS or USPS – as well as the packaging materials and labor involved in preparing and sending out shipments. It’s important to get a good idea of what you’re up against so you can set your prices accordingly and ensure profitability.

Lack of Customer Service and Support

One of the biggest obstacles to successful logistics on Amazon is the lack of customer service and support. Since Amazon acts as a middleman between sellers and buyers, it can be difficult for businesses to provide timely customer service and resolution. It’s not uncommon for customers to complain about unresponsive customer service, long wait times, or difficulty tracking an order. Without proper support, these issues can cost sellers time and money while also driving away customers. In addition, Amazon’s rules and regulations surrounding selling on the platform can be complicated to navigate. Many sellers find themselves navigating a maze of policies and procedures in order to make sure their products are compliant with Amazon standards. This complexity can make it difficult for businesses to stay in line with requirements, leading to costly fines or penalties from Amazon if they fail to do so. Finally, Amazon’s automated systems may lead sellers astray when it comes to understanding their customers. A lack of proper insights into customer behavior can leave sellers unable to target the right people or tailor their services in ways that could add value or increase sales. Combined with inconsistent customer service and slow response times, this could be a major barrier in getting logistics right on Amazon.

Making Sure Your Product Is Visible and Competitively Priced

It is essential to measure whether your product is competitively priced and visible. This is especially true on Amazon, where the competition is fierce and pricing needs to remain competitive. There are a few steps you can take to ensure that your product is seen, and that it stands out from all the other options available

Staying Ahead of Regulations and Compliance Standards

Preparing your products according to the latest regulatory requirements can make all the difference when it comes to turning a profit. Amazon’s standards are in a constant state of flux, making it difficult for sellers to keep up.

In order to maintain compliance, you must:

  1. Stay informed about any changes to local, state, or federal regulations that could affect product packaging and labeling
  2. Understand and comply with industry-specific regulations
  3. Ensure that the product packaging meets Amazon’s standards
  4. Obtain any required certifications or permits
  5. Incorporate good manufacturing processes (GMPs) into your production process
  6. Document all processes and procedures in case of audits.

If you don’t stay compliant with these regulations, you risk having your products removed from sale until they are fixed, or even an account suspension entirely due to violations of Amazon’s policies and procedures.

Using Data Insights for Logistical Decision Making

One of the biggest obstacles to successful logistics on Amazon is the lack of data insights. Without understanding the data and using it effectively, you can find yourself unable to make sound decisions and optimize your operations.

Data can inform important logistics decisions, such as where and when to store inventory, what shipping rates need to be adjusted, and which markets are most successful for certain products. Analyzing data will help you gain valuable insights into customer behavior, market trends and supply chain performance.

In order to make use of these data-driven insights, your organization must have a strong data strategy in place. This should include:

  1. Collecting data from various sources such as Amazon Seller Central, third-party marketplaces and other sources
  2. Cleaning the data to remove any incorrect or outdated information
  3. Analyzing the data with reporting tools such as Excel or reporting software
  4. Using the insights gleaned from the analysis to inform decisions about your logistics operations
  5. Testing those decisions for accuracy before implementing them into your operations
  6. Monitoring the results of these decisions over time

By using data-driven insights to improve your organization’s logistics decision making processes, you can ensure that resources are deployed effectively and that unexpected delays or issues are minimized while still providing excellent service levels to customers worldwide.


In conclusion, you should be aware of the three barriers to successful logistics on Amazon and have a plan in place to address them. The ability to have a successful logistics network on Amazon is essential for any brand that is selling there. If you don’t have the right resources and processes, your products may not be able to reach your customers on time, resulting in lost opportunities and decreased revenue. In order to ensure that your logistics can reach your Amazon customers, you should ensure that you have all the necessary resources, processes, and strategies in place, and that you have the ability to quickly and efficiently respond to changes in marketplace demands.
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Krystel Borg

Krystel possesses a unique expertise in transforming company sales, thanks to her knack for devising strategic blueprints and fostering high-performing teams. Throughout her career, she’s been at the helm of businesses that have burgeoned from mere startups to eight-figure giants. She boasts two notable exits in the CPG sector, with one being the acclaimed Swander Pace Private Equity Group.
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Navin Williams

With 11 years of leadership experience in Business Management, Navin Williams has consistently delivered transformative results. His leadership has championed small businesses on their path to accelerated growth, steered large enterprises towards a surge in efficiency by up to 40%, and provided strategic direction to e-commerce companies navigating the dynamic digital marketplace.
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Jane Sampson

Jane Sampson boasts over 15 years in the Apparel & Home Fashions sector. Throughout her career, she’s demonstrated a depth of knowledge in areas like Design, Product Development, Global Sourcing, and Market Research. Her business acumen is backed by a proven record in Procurement, Business Planning, and Sales.
Central to Jane’s professional journey is JANEEN HOME LLC. This company, under her leadership, specializes in introducing new textures, designs, and prints for bedding and soft home lines. Her brand’s presence is felt in prominent retailers such as Macy’s, Ross Stores, Hobby Lobby, Bealls, and Belk.
Beyond her corporate achievements, Jane shares her industry insights as an Adjunct Professor at Baylor University. She remains committed to fostering growth and nurturing future talents, ensuring they’re equipped for success in the dynamic world of Apparel & Home Fashions.

Archana Reddy Williams

From the corporate world to the dynamic world of Amazon, Archana’s journey has been nothing short of transformative. As a seasoned management consultant, corporate leader, and a 7-figure Amazon seller, she founded CartKaboom with a vision to demystify the Amazon maze for brands.
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At the heart of CartKaboom, it’s not just about metrics. Archana delves deep into a brand’s narrative and core values, designing Amazon-focused strategies that amplify their presence. From listing enhancements and keyword optimization to effective advertising campaigns, Archana ensures that brands don’t just survive, but thrive in this ecommerce behemoth. Outside the world of ecommerce, Archana is active in real estate. As an Accredited Real Estate Investor and a CRE General Partner, she oversees diverse commercial real estate ventures, bringing the same dedication and business acumen to this vertical.
At the core of it all, Archana’s faith in God and her family remain her pillars. She resides in Dallas, Texas with her husband and three kids. For relaxation and fun, she enjoys travelling, hiking, and exploring nature, seeing it as a reflection of God’s beauty. She’s also active in local church initiatives, emphasising community growth and unity.