Unlocking 2024 on Amazon: A Chat About Growth and Innovation

As 2024 unfolds, revealing new paths and possibilities, let’s journey together into the ever-changing landscape of Amazon. Our mission is to discover and implement strategies that will significantly uplift your brand’s profile and success on this versatile platform.


Let’s chat about a few things that could really make a difference for your brand this year:

1. Influencer Collaborations & Amazon Live: You’ve probably seen influencers everywhere, right? They’re not just about trendy posts; they can be a real game-changer for your brand. Think about partnering with influencers who really ‘get’ what your brand is all about. And hey, why not give Amazon Live a try? It’s like your own live show where you can interact with customers, showcase your products, and share your story. It’s pretty cool and super effective!

2. Sustainability and Transparency: Now, this is close to my heart. We’re seeing more and more customers who care deeply about our planet, just like us. Showcasing your brand’s eco-friendly side isn’t just good for the Earth; it’s what customers are actively seeking. Let them know about the green choices you’re making. It’s all about building that trust and connection.

3. Amazon-Meta Collaboration: Here’s something interesting – have you thought about how Amazon and Meta (you know, the folks behind Facebook and Instagram) can work together for your brand? Imagine using Instagram and Facebook ads that lead straight to your Amazon products. It’s a smooth journey for customers and a smart move for you.

4. AI-Driven E-commerce Innovations: AI is not just a buzzword; it’s transforming how we shop online. Amazon’s getting really good at this, especially with personalized recommendations and voice shopping through Alexa. Keeping up with these tech trends could give your brand a serious edge.


Now, we know this is a lot to think about, but guess what? We’re here to help you make sense of it all. We’re offering a brand audit – think of it as a health check for your brand on Amazon. It’s a great way to see where you stand and explore new growth paths.

2024 is shaping up to be an amazing year in the Amazon landscape. By weaving these strategies into your brand’s story, you’re not just adapting; you’re thriving and leading the way.

Curious about how these ideas can fit into your brand’s unique journey? Let’s have a chat – a casual yet focused session where we can brainstorm some fantastic strategies tailored just for you.

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Krystel Borg

Krystel possesses a unique expertise in transforming company sales, thanks to her knack for devising strategic blueprints and fostering high-performing teams. Throughout her career, she’s been at the helm of businesses that have burgeoned from mere startups to eight-figure giants. She boasts two notable exits in the CPG sector, with one being the acclaimed Swander Pace Private Equity Group.
Her profound understanding of product-centric ventures spans the entire lifecycle—from conceptualizing brands to overseeing logistics, supply chain management, and devising robust digital marketing initiatives. One of Krystel’s standout accomplishments in sales is her tenure with QVC, where she not only celebrated over 100 on-air appearances but also clinched a nomination for their coveted “Rising Star” award, sharing the limelight with industry titans like Sephora.
With a proven track record of scaling startups to monumental heights—like achieving $1.5M in revenue within a year and subsequently doubling it—and salvaging firms from deficits to enjoy $1.8M profits, Krystel’s prowess is undeniable. She masterfully steered a company to emerge as an unrivaled leader in its sector by multiplying its sales from $4M to $18M in half a decade.
In recent years, Krystel has channeled her vast experience into mentoring, playing pivotal roles as a consultant or board member to embolden fellow entrepreneurs. Her versatility is further accentuated by her engagements across diverse industries

Navin Williams

With 11 years of leadership experience in Business Management, Navin Williams has consistently delivered transformative results. His leadership has championed small businesses on their path to accelerated growth, steered large enterprises towards a surge in efficiency by up to 40%, and provided strategic direction to e-commerce companies navigating the dynamic digital marketplace.
His toolkit of expertise encompasses spearheading organizational transformations, enhancing business agility, and driving process efficiency across a spectrum of domains and frameworks, with a particular emphasis on Lean principles. Understanding the unique challenges and opportunities presented by both brick-and-mortar operations and digital storefronts, Navin is adept at crafting strategies that align with specific business objectives.
His commitment to rigorous reporting ensures transparency and data-driven decision-making, solidifying his reputation as a versatile and results-driven business leader.

Jane Sampson

Jane Sampson boasts over 15 years in the Apparel & Home Fashions sector. Throughout her career, she’s demonstrated a depth of knowledge in areas like Design, Product Development, Global Sourcing, and Market Research. Her business acumen is backed by a proven record in Procurement, Business Planning, and Sales.
Central to Jane’s professional journey is JANEEN HOME LLC. This company, under her leadership, specializes in introducing new textures, designs, and prints for bedding and soft home lines. Her brand’s presence is felt in prominent retailers such as Macy’s, Ross Stores, Hobby Lobby, Bealls, and Belk.
Beyond her corporate achievements, Jane shares her industry insights as an Adjunct Professor at Baylor University. She remains committed to fostering growth and nurturing future talents, ensuring they’re equipped for success in the dynamic world of Apparel & Home Fashions.

Archana Reddy Williams

From the corporate world to the dynamic world of Amazon, Archana’s journey has been nothing short of transformative. As a seasoned management consultant, corporate leader, and a 7-figure Amazon seller, she founded CartKaboom with a vision to demystify the Amazon maze for brands.
What drives Archana? Her passion for ensuring every brand gets a fair shot at success on Amazon. CartKaboom works tirelessly as a partner, acting as a true extension of brands, ensuring they shine in the Amazon marketplace. While she cherishes working with all types of businesses, Archana’s heart holds a special place for family-owned and women-led brands. Drawing from a wealth of firsthand insights and tailored strategies, she’s had the honour of propelling many of these businesses to 7+ figure successes on Amazon.
At the heart of CartKaboom, it’s not just about metrics. Archana delves deep into a brand’s narrative and core values, designing Amazon-focused strategies that amplify their presence. From listing enhancements and keyword optimization to effective advertising campaigns, Archana ensures that brands don’t just survive, but thrive in this ecommerce behemoth. Outside the world of ecommerce, Archana is active in real estate. As an Accredited Real Estate Investor and a CRE General Partner, she oversees diverse commercial real estate ventures, bringing the same dedication and business acumen to this vertical.
At the core of it all, Archana’s faith in God and her family remain her pillars. She resides in Dallas, Texas with her husband and three kids. For relaxation and fun, she enjoys travelling, hiking, and exploring nature, seeing it as a reflection of God’s beauty. She’s also active in local church initiatives, emphasising community growth and unity.