We Audited Your Amazon Listing — Here’s What You’re Missing

We’ve just wrapped up an insightful audit of several Amazon listings, and guess what? There are a few key elements many listings are missing, which could very well be the difference between average sales and achieving that coveted 7-figure success. Let’s dive into what’s missing and how to make your listings shine, especially focusing on leveraging Premium A+ Content modules more effectively.


The Unexploited Potential of Premium A+ Content Modules

While many of you are using A+ Content, there’s a treasure trove of untapped potential in the Premium A+ Content modules. Here’s where the gaps are most noticeable:

  • Enhanced Brand Storytelling: Many listings fail to fully utilize the Brand Story module. It’s not just about what you sell but the story behind it. This space is your golden opportunity to connect on a deeper level with your customers, showing them the ‘why’ behind the ‘what.’

  • Interactive Images: The Interactive Hotspot module is underused. Moving beyond static images to clickable, interactive experiences can significantly elevate how customers engage with your product, making your listing not just seen but experienced.

  • Comparison Charts: The Comparison Chart module is often overlooked. It’s a powerful tool to showcase the breadth of your product line, helping customers easily find related products and enhancing cross-sell opportunities.

Bringing Your Brand Story to Life

A common oversight? Not making the brand story come alive. Utilizing modules to narrate your journey, the inspiration behind your products, and what sets you apart creates an emotional hook that’s hard for shoppers to ignore.

Including Real Examples

Consider a brand selling eco-friendly water bottles. By incorporating their commitment to sustainability into their Brand Story module and using the Interactive Hotspot module to highlight unique features like a leak-proof seal and insulation properties, they stand out. These aren’t just features; they’re selling points that address specific customer needs, brought to life through interactive and engaging content.


Special Offer: Free Detailed Audit

Seeing the gaps and potential, we’re excited to announce that we’re offering free detailed audits for 5 brands. This is your chance to get personalized insights on how to optimize your Amazon listing for maximum impact.

Ready to transform your listing? Book a call with us and let’s explore how to apply these insights to make your Amazon presence truly remarkable.

Elevating your Amazon listing is about more than just ticking off boxes. It’s about storytelling, engagement, and building trust. With the right approach, your listing can do more than just exist; it can thrive.

Can’t wait to see your brand reach its full potential!

P.S. Remember, in the world of Amazon, it’s not just about standing out. It’s about staying memorable. Let’s unlock the full potential of your listing together.

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Krystel Borg

Krystel possesses a unique expertise in transforming company sales, thanks to her knack for devising strategic blueprints and fostering high-performing teams. Throughout her career, she’s been at the helm of businesses that have burgeoned from mere startups to eight-figure giants. She boasts two notable exits in the CPG sector, with one being the acclaimed Swander Pace Private Equity Group.
Her profound understanding of product-centric ventures spans the entire lifecycle—from conceptualizing brands to overseeing logistics, supply chain management, and devising robust digital marketing initiatives. One of Krystel’s standout accomplishments in sales is her tenure with QVC, where she not only celebrated over 100 on-air appearances but also clinched a nomination for their coveted “Rising Star” award, sharing the limelight with industry titans like Sephora.
With a proven track record of scaling startups to monumental heights—like achieving $1.5M in revenue within a year and subsequently doubling it—and salvaging firms from deficits to enjoy $1.8M profits, Krystel’s prowess is undeniable. She masterfully steered a company to emerge as an unrivaled leader in its sector by multiplying its sales from $4M to $18M in half a decade.
In recent years, Krystel has channeled her vast experience into mentoring, playing pivotal roles as a consultant or board member to embolden fellow entrepreneurs. Her versatility is further accentuated by her engagements across diverse industries

Navin Williams

With 11 years of leadership experience in Business Management, Navin Williams has consistently delivered transformative results. His leadership has championed small businesses on their path to accelerated growth, steered large enterprises towards a surge in efficiency by up to 40%, and provided strategic direction to e-commerce companies navigating the dynamic digital marketplace.
His toolkit of expertise encompasses spearheading organizational transformations, enhancing business agility, and driving process efficiency across a spectrum of domains and frameworks, with a particular emphasis on Lean principles. Understanding the unique challenges and opportunities presented by both brick-and-mortar operations and digital storefronts, Navin is adept at crafting strategies that align with specific business objectives.
His commitment to rigorous reporting ensures transparency and data-driven decision-making, solidifying his reputation as a versatile and results-driven business leader.

Jane Sampson

Jane Sampson boasts over 15 years in the Apparel & Home Fashions sector. Throughout her career, she’s demonstrated a depth of knowledge in areas like Design, Product Development, Global Sourcing, and Market Research. Her business acumen is backed by a proven record in Procurement, Business Planning, and Sales.
Central to Jane’s professional journey is JANEEN HOME LLC. This company, under her leadership, specializes in introducing new textures, designs, and prints for bedding and soft home lines. Her brand’s presence is felt in prominent retailers such as Macy’s, Ross Stores, Hobby Lobby, Bealls, and Belk.
Beyond her corporate achievements, Jane shares her industry insights as an Adjunct Professor at Baylor University. She remains committed to fostering growth and nurturing future talents, ensuring they’re equipped for success in the dynamic world of Apparel & Home Fashions.

Archana Reddy Williams

From the corporate world to the dynamic world of Amazon, Archana’s journey has been nothing short of transformative. As a seasoned management consultant, corporate leader, and a 7-figure Amazon seller, she founded CartKaboom with a vision to demystify the Amazon maze for brands.
What drives Archana? Her passion for ensuring every brand gets a fair shot at success on Amazon. CartKaboom works tirelessly as a partner, acting as a true extension of brands, ensuring they shine in the Amazon marketplace. While she cherishes working with all types of businesses, Archana’s heart holds a special place for family-owned and women-led brands. Drawing from a wealth of firsthand insights and tailored strategies, she’s had the honour of propelling many of these businesses to 7+ figure successes on Amazon.
At the heart of CartKaboom, it’s not just about metrics. Archana delves deep into a brand’s narrative and core values, designing Amazon-focused strategies that amplify their presence. From listing enhancements and keyword optimization to effective advertising campaigns, Archana ensures that brands don’t just survive, but thrive in this ecommerce behemoth. Outside the world of ecommerce, Archana is active in real estate. As an Accredited Real Estate Investor and a CRE General Partner, she oversees diverse commercial real estate ventures, bringing the same dedication and business acumen to this vertical.
At the core of it all, Archana’s faith in God and her family remain her pillars. She resides in Dallas, Texas with her husband and three kids. For relaxation and fun, she enjoys travelling, hiking, and exploring nature, seeing it as a reflection of God’s beauty. She’s also active in local church initiatives, emphasising community growth and unity.