Which Amazon Advertising Ad Type Is Best for You?

In the competitive world of online retail, Amazon Advertising is essential if you want to increase sales and stand out from the competition. With several different Amazon Advertising options, it can be daunting to figure out which one is right for your business. If you’re considering Amazon Advertising, but don’t know what kind of ad type is best for your business goals, don’t worry—we’ve got you covered. In this article, you’ll learn about all the different Amazon advertising ad types and how they can help increase your sales. By the end of this article, you’ll have a better understanding of what type of Amazon ad is best suited to your business goals and objectives. So let’s get started!

What Is Amazon Advertising?

If you’re trying to get your product noticed in the digital space, Amazon Advertising is an effective way to do it. This type of advertising is an easy-to-use online platform that allows you to create targeted ad campaigns and drive traffic to your products.

But which Amazon Advertising Ad Type should you use? Here are the three main ad types that are available on Amazon Advertising:

  • Sponsored Products: These are short-term pay-per-click ads that appear on product detail pages, search pages, and even websites outside of Amazon. These ads are tailored to customers who have shown interest in products like yours previously.
  • Sponsored Brands: These longer-term ads appear prominently on the first page of a customer’s search results. They allow you to showcase multiple products at once and include a logo, headline, and call-to-action for customers exploring new products in their shopping journey.
  • Sponsored Display Ads: These ads appear as banners on other relevant products, categories, or brand pages within Amazon’s ecosystem. They can be automated or manually created and displayed based on keywords or customer interest.

To maximize your chances of success with Amazon Advertising, it’s important to understand how each type of ad works and which ad type suits your needs best.

Types of Amazon Advertising Ads

Amazon Advertising offers five different types of ads for marketers. Each type has its own unique qualities and benefits, so it’s important to understand them all to see which one is best for you.
Sponsored Products are Amazon’s core ad format. These ads appear on a variety of search result pages, category pages and product detail pages and are highly targeted to draw customers to your product.
Sponsored Brands help you drive awareness for your brand as a whole by featuring your logo, slogan and up to three products in a single ad. They appear across desktop, mobile web and the Amazon Shopping app.
Sponsored Display Ads use advanced targeting techniques to let you target customers based on their purchase history or interests on other websites or apps.
Store Ads help create an immersive brand experience on Amazon’s new store page platform where customers can explore, discover and shop your products under one roof.
Finally, Video Ads provide engaging, interactive visual ads that can appear across Amazon platforms like Fire TV, IMDb and the Amazon Shopping app.
Take time to look at each type of ad and think about their individual pros and cons before making a decision about which ones are best for you!

Benefits of Amazon Advertising Ads

When it comes to Amazon Advertising Ads, there are a few different types that can help you get the most out of your marketing budget. Each type of ad has its own benefits and drawbacks, so let’s take a closer look at the three main types of Amazon Advertising Ads.

Sponsored Products Ads

These ads are Amazon’s most popular ad type, and they’re a great way to get targeted traffic for your products. They show up as product listings and carousels, so when shoppers search for certain keywords or browse through related products, your product will show up in their search results. You can also target shoppers based on their buying behavior and individual interests.

Sponsored Brands Ads

Sponsored Brands Ads are great if you want to optimize your brand’s visibility in the search results. This ad type lets you feature three products with your company logo and headline text, giving shoppers more information about your brand and product offerings at a glance. It’s also an effective way to drive brand recognition and loyalty among shoppers.

Product Display Ads

Product Display Ads are an excellent choice if you want to create targeted campaigns around particular audiences or customer segments. This ad type is designed to target shoppers who have already shown an interest in similar items by displaying relevant products on relevant category pages and within an organic search listing. Plus, you can use this ad type to increase sales on areas like product detail pages, where conversions tend to be higher due to the higher level of engagement from customers who have already expressed interested in that item.

Factors to Consider When Choosing an Ad Type

When choosing an ad type for your Amazon Advertising campaign, there are several factors to consider. You’ll want to pick the one that best compliments your budget, product mix and marketing objectives. Here’s an overview of some of the most important features to think about.

Targeting Options

First and foremost, you should think about the targeting options available with each ad type. While almost all types support targeting by keyword and browse categories, some also offer additional filters such as customer purchase history, demographic groups or automatic campaigns that target specific types of shoppers.

Cost Structure

It’s also important to consider cost structure when selecting an ad type. For example, Sponsored Brands ads use a cost-per-click model while Sponsored Products use a cost-per-impression model. Different ad types may also require different minimum daily budgets.

Creative Flexibility

Finally, you’ll want to consider creative flexibility – that is how much control you have over how your ads look and feel. Some types like Display Ads offer multiple size options for creative assets, while others like Amazon Stores are more limited when it comes to design and format capabilities. By taking all these factors into consideration, you can make sure that you choose an ad type that best matches your budget constraints and marketing objectives!

Best Practices for Running Ads on Amazon

When it comes to running ads on Amazon, there are a few best practices you can use to make sure you get the most out of your advertising budget.

A/B Testing

The first step is to run A/B testing, which helps you determine which ad types work best for your specific product. This will allow you to find the strategy that works best, then you can implement it with different ad types and track your results.

Budgeting Your Ads Wisely

The next step is to budget your ads wisely. For example, when placing bids on sponsored products, start out low and then observe how well they’re performing before increasing your bid amounts. This will help ensure that you’re not overspending and only paying for effective ads.

Automating Your Campaigns

The final step is to automate your campaigns where possible. For instance, if you have a set of keywords that perform well in one campaign, use automation tools to help push those ads in other campaigns or markets. This will save time and help ensure that your campaigns are consistent and effective over time. By using these best practices for running ads on Amazon, you’ll be able to optimize your campaigns and get the most out of each ad type you choose! To have a successful ad campaign, it is important to track its performance. Amazon provides various options for tracking the success of ad campaigns, such as Sponsored Products, Sponsored Brands, Product Display Ads, and Video Ads. Sponsored Products allow tracking of sales, profit, clicks, and impressions using the Ad Reporting tool. Sponsored Brands are ideal for creating brand awareness and can be tracked by impressions and clicks. Product Display Ads are effective for promoting product detail pages and can be tracked through impressions and CTRs. Video Ads can help capture customer attention and can be tracked by the number of views and CTRs. By using a combination of these ad types, a wide range of customers can be targeted and success can be measured.


Cartkaboom. An amazon brand Management service can help you determine the most effective Amazon Advertising ad type for your brand by taking into account your specific needs and target audience. The goal is to ensure that you get the most out of your advertising budget by selecting the ad type that will have the greatest impact on your target audience. Cartkaboom can assist you in conducting research and evaluating the features of each ad type to help you make an informed decision. With the many variables to consider, it can be overwhelming to choose the right ad type on your own. However, Cartkaboom can help you navigate the options and select the best ad type to meet your budget and goals. With Cartkaboom’s assistance, you can maximize the potential of your Amazon Advertising campaigns and achieve successAs you can see, the ‘best’ Amazon Advertising ad type for you all depends on your brand’s specific needs. The goal is to get the most out of your budget by finding the ad type that will best reach your target audience.
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