Why Your Competitors Are Stealing Your Sales on Amazon—and How to Fight Back!

Today, we want to discuss a very important topic that many of you have encountered: your competitors seem to always be one step ahead, snagging sales that could have been yours. Let’s delve into the reasons behind this and discuss strategic actions to reclaim your market share on Amazon.

Why Competitors Might Be Outpacing You

Understanding the tactics employed by your competitors is crucial to developing countermeasures that can enhance your position on Amazon. Here are several areas where they might be gaining an edge:

1. Superior Product Listings

Optimized listings with high-quality images, compelling videos, and well-crafted descriptions are more engaging and convert better.

  • Take Action: Audit and upgrade your listings. Ensure that your images are professional, your descriptions address customer pain points, and you effectively use keywords for SEO.

2. Aggressive Advertising Strategies Including Sponsored Ads

Competitors might be capturing potential customers through savvy use of PPC campaigns, including Sponsored Products and Sponsored Brands, and placing Sponsored Display ads directly on your product detail pages.

  • Take Action: Reassess and diversify your PPC strategies. Launch your own Sponsored Display campaigns to retarget audiences and optimize your Sponsored Brands campaigns to capture attention before shoppers even reach your competitors’ listings.

3. Competitive Pricing and Promotions

Pricing strategies can significantly influence buying decisions. If competitors offer similar products at better prices or more attractive promotions, they can easily win over price-sensitive customers.

  • Take Action: Regularly monitor competitor pricing and consider adjusting your pricing strategy or enhancing the perceived value of your offerings through promotions or bundled deals.

4. Enhanced Customer Experience

Amazon is a customer-first platform. Sellers who provide superior customer service and user-friendly shopping experiences often achieve higher conversion rates.

  • Take Action: Evaluate and improve your customer service. Ensure your responses are prompt and helpful, and streamline the purchasing process for customers.

5. Strong Brand Presence

A robust brand presence, both on and off Amazon, can draw more customers. Effective use of social media, content marketing, and email campaigns can enhance brand visibility and loyalty.

  • Take Action: Boost your brand’s visibility. Enhance your social media efforts and engage with your audience consistently to build a loyal customer base.

Let’s Regain Your Competitive Edge

If you’re tired of watching your competitors walk away with sales that should have been yours, it’s time to take action. Implementing the strategies above can significantly enhance your visibility and competitiveness on Amazon.

If you’re looking for tailored advice or need help implementing these strategies, book a discovery call with my team. Together, we can analyze your current strategies, pinpoint areas for improvement, and develop a plan that puts you ahead of your competitors.

Here’s to turning the tables and taking control!

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Krystel Borg

Krystel possesses a unique expertise in transforming company sales, thanks to her knack for devising strategic blueprints and fostering high-performing teams. Throughout her career, she’s been at the helm of businesses that have burgeoned from mere startups to eight-figure giants. She boasts two notable exits in the CPG sector, with one being the acclaimed Swander Pace Private Equity Group.
Her profound understanding of product-centric ventures spans the entire lifecycle—from conceptualizing brands to overseeing logistics, supply chain management, and devising robust digital marketing initiatives. One of Krystel’s standout accomplishments in sales is her tenure with QVC, where she not only celebrated over 100 on-air appearances but also clinched a nomination for their coveted “Rising Star” award, sharing the limelight with industry titans like Sephora.
With a proven track record of scaling startups to monumental heights—like achieving $1.5M in revenue within a year and subsequently doubling it—and salvaging firms from deficits to enjoy $1.8M profits, Krystel’s prowess is undeniable. She masterfully steered a company to emerge as an unrivaled leader in its sector by multiplying its sales from $4M to $18M in half a decade.
In recent years, Krystel has channeled her vast experience into mentoring, playing pivotal roles as a consultant or board member to embolden fellow entrepreneurs. Her versatility is further accentuated by her engagements across diverse industries

Navin Williams

With 11 years of leadership experience in Business Management, Navin Williams has consistently delivered transformative results. His leadership has championed small businesses on their path to accelerated growth, steered large enterprises towards a surge in efficiency by up to 40%, and provided strategic direction to e-commerce companies navigating the dynamic digital marketplace.
His toolkit of expertise encompasses spearheading organizational transformations, enhancing business agility, and driving process efficiency across a spectrum of domains and frameworks, with a particular emphasis on Lean principles. Understanding the unique challenges and opportunities presented by both brick-and-mortar operations and digital storefronts, Navin is adept at crafting strategies that align with specific business objectives.
His commitment to rigorous reporting ensures transparency and data-driven decision-making, solidifying his reputation as a versatile and results-driven business leader.

Jane Sampson

Jane Sampson boasts over 15 years in the Apparel & Home Fashions sector. Throughout her career, she’s demonstrated a depth of knowledge in areas like Design, Product Development, Global Sourcing, and Market Research. Her business acumen is backed by a proven record in Procurement, Business Planning, and Sales.
Central to Jane’s professional journey is JANEEN HOME LLC. This company, under her leadership, specializes in introducing new textures, designs, and prints for bedding and soft home lines. Her brand’s presence is felt in prominent retailers such as Macy’s, Ross Stores, Hobby Lobby, Bealls, and Belk.
Beyond her corporate achievements, Jane shares her industry insights as an Adjunct Professor at Baylor University. She remains committed to fostering growth and nurturing future talents, ensuring they’re equipped for success in the dynamic world of Apparel & Home Fashions.

Archana Reddy Williams

From the corporate world to the dynamic world of Amazon, Archana’s journey has been nothing short of transformative. As a seasoned management consultant, corporate leader, and a 7-figure Amazon seller, she founded CartKaboom with a vision to demystify the Amazon maze for brands.
What drives Archana? Her passion for ensuring every brand gets a fair shot at success on Amazon. CartKaboom works tirelessly as a partner, acting as a true extension of brands, ensuring they shine in the Amazon marketplace. While she cherishes working with all types of businesses, Archana’s heart holds a special place for family-owned and women-led brands. Drawing from a wealth of firsthand insights and tailored strategies, she’s had the honour of propelling many of these businesses to 7+ figure successes on Amazon.
At the heart of CartKaboom, it’s not just about metrics. Archana delves deep into a brand’s narrative and core values, designing Amazon-focused strategies that amplify their presence. From listing enhancements and keyword optimization to effective advertising campaigns, Archana ensures that brands don’t just survive, but thrive in this ecommerce behemoth. Outside the world of ecommerce, Archana is active in real estate. As an Accredited Real Estate Investor and a CRE General Partner, she oversees diverse commercial real estate ventures, bringing the same dedication and business acumen to this vertical.
At the core of it all, Archana’s faith in God and her family remain her pillars. She resides in Dallas, Texas with her husband and three kids. For relaxation and fun, she enjoys travelling, hiking, and exploring nature, seeing it as a reflection of God’s beauty. She’s also active in local church initiatives, emphasising community growth and unity.